Canadian Business and PROFIT Unite to Create All-Encompassing Business Magazine with Unparalleled Content

Canadian Business and PROFIT Unite to Create All-Encompassing Business 
Magazine with Unparalleled Content 
- Publishing expertise of Canadian Business and PROFIT combine to deliver 
enhanced business publication, with projected readership of more than 1 
million - 
- New strategic business unit, CB Insights, to offer communications and 
marketing expertise to Canadian corporations - 
TORONTO, Dec. 9, 2013 /CNW/ - Rogers today announced that Canadian Business is 
merging with PROFIT to create an all-encompassing business magazine with 
enhanced content to best serve the various business audiences across the 
country. The new monthly publication incorporates the editorial expertise of 
both brands under one umbrella, and will continue to publish under the iconic 
Canadian Business brand. The result is a powerhouse business magazine with a 
projected readership of more than 1 million. 
The new Canadian Business publication launches January 16. It will be 
published monthly, with two bonus PROFIT-themed issues aimed at entrepreneurs, 
for a total of 14 issues per year. PROFIT will continue to be published as a 
special section within every issue. 
"The new frequency and enhanced content of the new Canadian Business allows us 
to do more of what we do best - provide intelligent analysis, context, and 
thoughtful features to the business community," said Duncan Hood, 
Editor-in-Chief of the new Canadian Business. "The PROFIT section within 
Canadian Business will continue to deliver the actionable information that 
entrepreneurs need, while offering a larger audience access to the latest 
thought-leaders in innovative thinking." 
PROFIT will continue to produce its definitive annual ranking of Canada's 
Fastest-Growing Companies, the PROFIT 500, and the W100 ranking of Canada's 
Top Female Entrepreneurs, as part of the new Canadian Business. In addition, 
Rogers will continue to operate CanadianBusiness.com (recently named Website 
of the Year at the Canadian Online Publishing Awards), and PROFITguide.com - 
Canada's most popular website for entrepreneurs. 
Canadian Business is also launching a new strategic business unit - CB 
Insights. Leveraging Rogers's deep understanding of Canada's business 
audiences, CB Insights is designed to serve the communications and marketing 
needs of midsize and large corporations. The new unit offers a full menu of 
strategic communications and research expertise, including custom research 
reports, sponsored events, custom publishing inserts, and multi-year cross 
platform communications programs that combine various services into a single, 
comprehensive, turn-key plan. 
"With the evolution of the magazine and launch of CB Insights, we are 
delivering added value to our Canadian Business and PROFIT stakeholders - 
business communities and advertisers," said Ian Portsmouth, Publisher of the 
new Canadian Business, and former Publisher and Editor of PROFIT. "As we 
adapt to the significant change in the media industry, we are continually 
evolving our business model to best serve our audiences." 
The new Canadian Business will be available on Next Issue Canada - the 
all-you-can-read subscription digital magazine service, recently launched by 
Rogers. Canadian Business remains the country's oldest and most-read paid 
business magazine and becomes further strengthened by the editorial expertise 
of PROFIT, Canada's largest and most successful magazine for small business 
and entrepreneurs. 
About Rogers Media Inc. 
Rogers Media Inc., a division of Rogers Communications Inc. (TSX: RCI; NYSE: 
RCI), is a diversified leading Canadian media company that engages in 
television and radio broadcasting, publishing, digital, and sports 
entertainment. Rogers Broadcasting has 53 AM and FM radio stations across 
Canada; television properties include seven City stations, five OMNI 
multicultural television stations, Sportsnet (consisting of four regional 
channels and the nationally-distributed Sportsnet ONE, Sportsnet World, and 
Sportsnet 360), and The Shopping Channel. Rogers Publishing produces many 
well-known consumer and online magazines, such as Maclean's, Chatelaine, 
L'actualité, Canadian Business, and is the leading publisher of a number of 
industry, medical and financial publications. Rogers Media's suite of digital 
assets includes 90+ owned and 300+ premium partnership sites. Rogers Media 
Inc. owns Rogers Centre stadium, a year-round sports and entertainment 
facility, and the Toronto Blue Jays Baseball Club.
 

SOURCE  Rogers Media 
Media contact Saphyre Haliburton,saphyre.haliburton@rci.rogers.com, 
416-764-1719 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2013/09/c8962.html 
CO: Rogers Media
ST: Ontario
NI: PUB TLS INTERNET  
-0- Dec/09/2013 16:13 GMT
 
 
Press spacebar to pause and continue. Press esc to stop.