SAP® InfiniteInsight® Solution Brings Predictive Analytics to Broad Spectrum of Users

 SAP® InfiniteInsight® Solution Brings Predictive Analytics to Broad Spectrum
                                   of Users

SAP Delivers Advanced Predictive Analytics Beyond Data Scientists to
Line-of-Business Users and Business Analysts

PR Newswire

WALLDORF, Germany, Dec. 9, 2013

WALLDORF, Germany, Dec. 9, 2013 /PRNewswire/ --Nearly 95 percent of
organizations report an increase in the volume of data they have been dealing
with over the last 12 months and 75 percent of organizations say it is
difficult to reap the benefits of predictive analytics without specialized
employees.* To address these issues, SAP AG (NYSE: SAP) has taken steps to
bring advanced analytics capabilities to a broad spectrum of users by today
announcing the availability of the SAP® InfiniteInsight® solution. Based on
patented automation technology from KXEN, an SAP company, the solution will
provide businesses the simplicity and productivity to deploy predictive
analytics across the business.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

"As data rapidly expands, more and more companies are finding competitive
advantage by combining advanced analytics and business intelligence to
capture, analyze and predict trends," said Shekhar Iyer, global vice
president, Business Intelligence and Predictive Analytics, SAP. "Our research
shows companies need new ideas and tools in order to capitalize on their data.
We constantly hear that the lack of skilled resources, high total cost of
ownership and the manual iterative approach that existing legacy solutions
have are all challenges for broader adoption. Put simply, the old approach is
not working. SAP InfiniteInsight, along with our existing advanced analytics
capabilities, provides a platform to help analyze business in real time and
provide predictive insight across the enterprise by integrating predictive
insight into applications, processes and decision-making."

While 78 percent of businesses agree that investments in predictive analytics
will be a priority over the next five years, only 29 percent say they are
using predictive analytics today. Of the organizations currently using
predictive tools, 94 percent see a positive impact.* SAP InfiniteInsight is
designed to bring greater insight to more people by extending the power of
predictive analytics from data scientists to line-of-business users.
Capabilities of SAP InfiniteInsight include:

  oAnalytical data sets: With the explorer feature, power users define a
    broad set of reusable business components, called analytical records, that
    are designed to be applied over and over again to automatically create the
    analytical data sets used for predictive modeling. This innovative
    approach is faster and supports less human error than traditional
    handcrafted techniques.
  oAccurate models: The modeler feature automates the building of
    sophisticated predictive models for every data mining function and helps
    users quickly get to the right algorithm for their business problem with a
    model built for accuracy and optimal results.
  oActionable scores: The scorer feature can deploy optimized scoring
    equations directly in database to SAP HANA® and other major database
    platforms. Because predictive scores often feed into complex business
    rules and decision engines, open interfaces support integration to
    enterprise applications like call centers or websites.
  oPeak performance: With traditional predictive methods, it is difficult to
    optimize great numbers of campaigns, become overly granular in targeting
    or to retrain models on a regular basis without investing time and
    sacrificing other business priorities. With the factory capability,
    business users will be able to schedule model refreshes as often as needed
    by the business.

"We are excited that our leading predictive analytics solutions are now
available to SAP customers bundled with predictive and visualization
capabilities," said John Ball, CEO, KXEN. "We feel that we are in a unique
market position to offer unmatched analytics breadth and depth in the
marketplace and leveraging the real-time Big Data capabilities of SAP HANA can
deliver predictive solutions easily consumed by the business and which provide
tremendous value."

A Winning Combination for Russia's Largest Retailer
Eldorado is the largest retailer of consumer electronics and household
appliances in Russia and has more than 700 stores and franchisees in 450
cities. And with more than 1.5 million point-of-sale transactions spanning 420
product groups and 8,000 products each month, the company relies on SAP to
help analyze data stored in the SAP® 360 Customer solution.

"We are pleased to have two of our most strategic solution vendors join
together to deliver predictive insight across our business," said Elena
Zhukova, head of Analytics, Eldorado LLC. "SAP and KXEN complement each other
and provide Eldorado with a scalable approach to creating accurate forecasts.
We have seen a 10 percent improvement in forecast accuracy compared with prior
forecasting techniques. Creating forecasts for pricing and promotion analysis,
store clustering, store location selection and sales and purchasing planning
has become faster and more accurate."

SAP InfiniteInsight is available as a bundle with SAP® Predictive Analysis
software, which gives line-of-business users and analysts the ability to
acquire and manipulate data as well as to visualize results with embedded SAP®
Lumira™ software. The solution can extend existing capabilities by automating
key modeling and analytical tasks and enabling faster deployment and adoption
to a broad spectrum of users across the enterprise and helping to enhance the
value of core industry solutions and line-of-business applications from SAP.
SAP InfiniteInsight also leverages the power of in-memory analytics
capabilities of SAP HANA to help customers make faster, more informed
decisions.

For more information, visit the SAP Newsroom.

*"Predicting the Future of Predictive Analytics" [PDF], December 2013,
Loudhouse

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 251,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

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