Saraiva Signs Pronatec Partnership with Kroton

                Saraiva Signs Pronatec Partnership with Kroton

PR Newswire

SAO PAULO, Dec. 9, 2013

SAO PAULO, Dec. 9, 2013 /PRNewswire/ -- Saraiva (Bovespa: SLED3 and SLED4),
one of the major publishers in Brazil and one of the largest content retailers
in culture and education, with stand-out performance in the production of
technical and professional content, hereby announces that during the first
week of December, it signed a contract for the provision of content for 25
courses offered by Kroton Educacional S.A. through Brazil's National Program
for Access to Technical Education and Employment (Pronatec).

Mauricio Fanganiello, the Vice President responsible for the Publishing
Business of the Saraiva Group explains: "Saraiva is pleased to announce its
first partnership with Kroton, one of the largest private educational
organizations in Brazil, to provide the educational materials for the
Pronatec. This partnership reflects the group's strategy of diversifying its
publishing business, which includes meeting the needs of all segments of the
education sector."

The Publishing business made an important strategic move to aggregate even
more value in the educational solutions offered, with the acquisition of the
Publishing Company Erica Ltda. Completed in 2Q13, the transaction marked the
entry into the market for content aimed at technicians and professionals,
strengthening diversification and increasing Saraiva's relevance in the
Brazilian Publishing market.

Paulo de Tarso, Kroton's New Business and Graduate Education Officer,
explains: "The partnership with Editora Erica reflects the company's goal of
offering high quality courses that prepare top professionals for the job
market. Other vendors also took part in the negotiation process, but we chose
Érica because we believe that they have the educational materials that
provided the greatest synergy with our courses and the profile of our

Mauricio adds: "Saraiva believes that vocational education can play a central
role in Brazil's development. The segment maintains good growth prospects due
to the shortage of qualified professionals – highlighting the National Program
for Access to Technical Education and Employment (Pronatec), one of the main
initiatives of the Federal Government in this segment".

Created in 2011, the Pronatec program includes a variety of initiatives to
foster the development of the market: (1) the Bolsa-Formacao program, which
grants scholarships that are fully subsidized by the federal government, (2)
the FIES student loan program for technical and professional education, and
(3) the Brasil Profissionalizado program, which provides government funding to
improve technical and professional education. The Pronatec program has
benefited a total of 5.5 million enrolled students, according to the Ministry
of Education. According to Kroton CEO Rodrigo Galindo, the potential for
technical education can clearly be seen in the fact that technical courses
have a penetration rate of 19% in Brazil, versus 27% for OECD countries.


Saraiva is a leading publisher and distributor of content and services related
to education, culture and entertainment, and as such plays an important role
in many aspects of its customers' lives. The Company operates its retail
business through a multichannel concept, offering a wide range of products and
services. Saraiva operates its online business through, which is
fully integrated with its chain of storefronts, to ensure a nationwide
footprint. The Company publishes and distributes primarily educational content
in print and digital formats and through its Learning Systems, covering from
pre-school to university, and also publishes technical and professional

Saraiva S.A.
Luciana Doria
Phone: 55-11-3613-3081

SOURCE Saraiva S.A.
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