Bazaarvoice Introduces Authentic Reviews Trust Mark to Help #EndFakeReviews

Bazaarvoice Introduces Authentic Reviews Trust Mark to Help #EndFakeReviews

Research Reveals Consumer Perceptions on the Trustworthiness of Product
Reviews and How Companies Can Help Preserve Their Authenticity

AUSTIN, Texas, Dec. 9, 2013 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc. (Nasdaq:BV),
the network connecting brands and retailers to the authentic voices of
consumers wherever they shop, today announced the availability of the
Bazaarvoice Authentic Reviews Trust Mark. The first-of-its-kind mark
proactively identifies consumer reviews that comply with Bazaarvoice's
Authenticity Policy in an effort to help ensure they are genuine, unbiased,
and transparent. Clients who display the Authentic Reviews Trust Mark indicate
their dedication to authentic consumer feedback and signal to consumers that
the review content on their pages is safeguarded by sophisticated anti-fraud
technology and industry-leading best practices.

Bazaarvoice Authentic Reviews Trust Mark

While consumers continue to place a high value on user reviews, doubts persist
regarding the integrity of review content, regardless of the type of website
where it is displayed. The company surveyed 3,000 adult consumers across the
United States and United Kingdom in November 2013. Seventy-one percent of U.S.
respondents and 70 percent in the U.K. said that they read consumer reviews
before making a purchase decision—more than any other content type considered.
However, 48 and 50 percent of respondents in the U.S. and U.K., respectively,
believe one or more of the reviews they read online is fake. Similarly, more
than half of all respondents stated that they believe companies remove
negative reviews.

The survey's respondents also clearly indicated the steps companies can take
to reduce doubts regarding the authenticity of reviews. For example,

  *More than 80 percent of respondents in both the U.S. and U.K. state that
    they would feel more trusting of reviews if they know the reviews were
    screened for fraud, moderated, and displayed by a neutral, credible third
    party.
  *55 percent of US respondents and 45 percent in the UK also say they are
    more trusting of reviews that have passed through a technology filter and
    human analysis. Fewer than 15 percent of all respondents say a technology
    filter alone is sufficient.

In addition, respondents say they would be more trusting of reviews if they
know specific actions are taken to protect reviews from a variety of
fraudulent and inauthentic practices:

  *Free from fraud and spam: 50 percent of US respondents and 49 percent of
    those in the UK say they would be more trusting of reviews if they know
    fraud detection technology is used to identify the submission source of
    all reviews.
  *Free from edits, classification, and alteration: More than half of all
    respondents in the US and UK would be more trusting of reviews if they
    know practices are in place to ensure reviews are not altered in any way
    by anyone other than the original author. In addition, 46 and 47 percent
    of US and UK respondents, respectively, want to know that reviews are not
    filtered, edited or deleted because they are negative or are lower rated.
  *Transparent: More than one-third of respondents in the US and UK would be
    more trusting of reviews if they know policies exist to prevent a brand or
    retailer from directly asking for positive reviews, or to disclose that a
    consumer was offered an incentive, such as a sample or discount, in
    exchange for providing an unbiased review.

The Bazaarvoice Authentic Reviews Trust Mark comprehensively addresses these
consumer-identified concerns and solutions. The inclusion of the distinctive
"b:" logo clearly indicates that reviews are managed by a third party, as
opposed to the brand or retailer. A mouse-over text box informs the user that
the reviews displayed on the page—in aggregate—"comply with the Bazaarvoice
Authenticity Policy, which is supported by anti-fraud technology and human
analysis." Together, the Authenticity Policy and the processes that support it
help Bazaarvoice to prevent the display of a wide variety of fraudulent
content, such as commercial messages, automated submissions, degrading content
from a competitor or self-promotion, as well as inauthentic behavior such as
editing and "cherry-picking" reviews or posting reviews without proper
disclosures when required.

Availability

The Bazaarvoice Authentic Reviews Trust Mark is available immediately for
clients in North America and will be available in the U.K. in the first
calendar quarter of 2014. The Authentic Reviews Trust Mark will be available
to clients in additional countries throughout 2014. Additional information
regarding the Authentic Reviews Trust Mark is available at
bazaarvoice.com/trustmark and bazaarvoice.com/authenticity.

Comments on the News

Lisa Pearson, chief marketing officer at Bazaarvoice:

"Reviews are a proxy for a live experience that can't otherwise be replicated
online, and that means they must be authentic to be useful. The Authentic
Reviews Trust Mark is a signpost that helps people understand that the content
they are reading is real. Trust remains one of the few constants that inspire
people to openly share their experiences, which is why we have worked hard to
create a system that helps to safeguard trust between companies and
consumers."

Kristin Ganong, vice president of digital marketing at Samsung Electronics
North America

"Earning consumer confidence and trust in everything we do is of the utmost
importance to us at Samsung. That's why we're excited to be among the very
first companies that can assure consumers through the Bazaarvoice Authentic
Reviews Trust Mark, a system that has been designed to guarantee the
authenticity of consumer reviews, that all reviews on Samsung.com are the
genuine voice of our consumers."

About Bazaarvoice

Bazaarvoice is a network that connects brands and retailers to the authentic
voices of people where they shop. Each month, more than 400 million people
view and share authentic opinions, questions and experiences about tens of
millions of products in the Bazaarvoice network. The company's technology
platform amplifies these voices into the places that influence purchase
decisions. Network analytics help marketers and advertisers provide more
engaging experiences that drive brand awareness, consideration, sales and
loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices across North
America, Europe and Asia-Pacific.For more information,
visitwww.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and
follow on Twitter atwww.twitter.com/bazaarvoice.

CONTACT: Media Contact:
         Matt Krebsbach
         Bazaarvoice, Inc.
         512-551-6612
         matt.krebsbach@bazaarvoice.com

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