Bridgeline Digital Announces iAPPS v5.1
Latest Release Features Enhancements Across Entire Digital Engagement Platform
BURLINGTON, Mass., Dec. 6, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced the release of
iAPPS v5.1. The iAPPS platform is the only true, deeply-integrated digital
marketing solution with superior capabilities in content management,
eCommerce, eMarketing, web analytics, and now, with this latest release,
social media management on one all-encompassing .NET platform. iAPPS remains
the only Web Engagement Management platform that can be delivered as either a
true SaaS multi-tenant environment or a traditional dedicated server
The latest version of iAPPS features upgrades across the entire platform,
including new administrative controls on the dashboard to leverage
pre-integrated enterprise search capabilities, search engine optimization and
template enhancements to blogging functionality, and improved usability
"With this latest release, we were able to simultaneously fine tune the
innovation introduced in iAPPS 5.0 and develop iAPPS Social, a product that
empowers digital marketers to take advantage of the growing influence of
social media as a business and customer engagement channel," says Brett
Zucker, Executive Vice President and Chief Technology Officer of Bridgeline
Key features of iAPPS 5.1 include:
*Launch of iAPPS Social: With this social media management solution,
customers can harness the growing influence of social media as a business
channel by easily enabling customers to identify, engage and capitalize
with ongoing conversations taking place across the entire web.
*Administrative Tools for Enterprise Search: New Enterprise Search controls
within the iAPPS interface enable efficient delivery of content that
visitors are looking for through customizable "Synonym Rings" and
automated "Best Bet" search results.
*Expanded Customization Capabilities on Blog Templates: Customers can
easily update the layout of the corporate blog page by customizing
content, media, and text without having to access a developer.
*Improved Blogging Functionality: Superior On-Page SEO features and
pre-integrated RSS feeds help customers build a web community around the
corporate blog and optimize the visibility of content marketing
initiatives on popular search engines.
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, enables its customers to
maximize the performance of their mission critical websites, intranets, and
online stores. Bridgeline's iAPPS^® platform deeply integrates Web Content
Management, eCommerce, eMarketing, Social Media management, and Web Analytics
to help marketers deliver online experiences that attract, engage and convert
their customers across all digital channels. Bridgeline provides end-to-end
Digital Engagement solutions and boasts an award-winning team of interactive
services professionals. Headquartered in Burlington, Mass., with nine
additional locations throughout the United States and a .NET development
center in Bangalore, India. Bridgeline has thousands of quality customers
that range from small- and medium-sized organizations to Fortune 1000
companies. To learn more, please visit www.bridgeline.com or call (800)
CONTACT: Ryan Hadfield
Bridgeline Digital, Inc.
Content & Communications Specialist
Bridgeline Digital, Inc. logo
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