EMINEM Celebrates 30 Years of G-SHOCK
Legends Unite with the G-SHOCK x Eminem Limited Edition 30th Anniversary
DOVER, N.J., Dec. 6, 2013
DOVER, N.J., Dec.6, 2013 /PRNewswire/ --Casio America, Inc. is pleased to
celebrate the 30^th anniversary of their G-SHOCK watch brand by announcing a
collaborative limited edition release with hip-hop legend Eminem. The
GDX6900MNM-1 timepiece, available December 7, 2013, takes the newly-revamped
XL-6900 watch face and personalizes it with Eminem iconology for a watch that
is not only ruggedly functional, but also stylish & streetwise.
The multi-faceted Eminem (also known as Slim Shady and by birth name Marshall
Mathers) is a multi-platinum, 13-time Grammy Award winning rapper, record
producer, songwriter and Oscar winning actor, who has sold over 80 million
albums worldwide. An avid watch collector, Eminem is seen wearing G-SHOCK
throughout many of his music videos and performances, making this
collaboration a natural expression of mutual respect and appreciation. Being
one of the most recognized and accomplished hip-hop artists of our time, this
limited edition collaborative watch with Eminem crowns a long history of
hip-hop partnerships for G-SHOCK.
Available in matte black with black dial and black reverse LCD, the
GDX6900MNM-1 pays homage to Eminem's rise from one of the Worlds most rugged
urban terrains – the streets of downtown Detroit. As tribute, the skyline of
Detroit is printed in bold red on the upper watchband. The watch face and
band loop sport the reverse "E" fromhis stylizedmoniker, while the watchcase
back and lower watch band are personalized with an autograph of his alter
"With hip-hop it's as much about where it's from as who it's for," said
Shigenori Itoh, Chairman and CEO of Casio America, Inc. "Eminem has an immense
and loyal fan base around the world, as does G-SHOCK, making this
collaboration one that will connect closely with many thousands of collective
On August 7^th 2013 Eminem announced the collection with an unforgettable
exclusive performance at G-Shock's Shock The World event in New York City.
The annual Shock the World a highly anticipated event in celebration of the
brand's biggest news and latest releases.
This new G-Shock reliably features the rugged functionality that sets the
G-SHOCK brand apart, with Shock Resistance, 200M Water Resistance, Auto LED
Super Illuminator, 5 Daily alarms with Flash Alert, 48-City World Time, and
The limited edition GDX6900MNM-1 Eminem men's watch will retail for $180,
release December 7, 2013 through selected department stores and fashion
boutiques, key jewelers, and the G-SHOCK NYC Soho store.
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from
the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over
200 handmade samples were created and tested to destruction until finally in
1983 the first, now iconic G-SHOCK hit the streets of Japan and began to
establish itself as 'the toughest watch of all time'. Each watch encompasses
the 7 elements; electric shock resistance, gravity resistance, low temperature
resistance, vibration resistance, water resistance, shock resistance and
toughness. The watch is packed with Casio innovations and technologies to
prevent it from suffering direct shock; this includes internal components
protected with urethane and suspended timekeeping modules inside the watch
structure. Since it's launch, G-SHOCK has continued to evolve, continuing to
support on Mr. Ibe's mantra "never, never give up". This 2013, G-SHOCK are
celebrating their 30th anniversary.
Born Marshall Bruce Mathers III, but universally known by his stage name,
EMINEM. He's active in virtually every segment of the entertainment industry –
making music transcending the hip-hop genre, movies, and videos – while at the
same time heading up a record label. He is also an executive producer of his
Shade 45 channel on SiriusXM radio.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, mobile presentation devices,
disc title and label printers, watches, cash registers and other consumer
electronic products. Casio has strived to realize its corporate creed of
"creativity and contribution" through the introduction of innovative and
imaginative products. For more information, visit www.casiousa.com.
SOURCE Casio America, Inc.
Contact: Leslie Bishop/Sandrine Charles, exposure Communications LLC, (212)
226-2530, Leslie.firstname.lastname@example.org, Sandrine.email@example.com; or Sue
Vander Schans / Sarah Salter, CASIO AMERICA, INC., (973) 361-5400,
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