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American Apparel, Inc. Announces Comparable Sales for November 2013 Increased 1%

  American Apparel, Inc. Announces Comparable Sales for November 2013
  Increased 1%

Business Wire

LOS ANGELES -- December 5, 2013

American Apparel, Inc. (NYSE MKT:APP), a vertically integrated manufacturer,
distributor, and retailer of branded fashion basic apparel, announced
preliminary sales for the month of November 2013. On a preliminary basis,
total net sales were $49.2 million, a decrease of 1% over the prior year.
Comparable sales increased 1%, including a 1% increase in comparable store
sales in the retail store channel and a 4% increase in net sales in the online
channel. Wholesale net sales decreased 4% for the month.

The following delineates the components of the changes for the month, and
year-to-date periods indicated:

                    November                  YTD
                           2013^(1)    2012           2013^(1)    2012
        store sales
        Stores             1      %       11   %         3    %         14   %
        Online             4      %       22   %         16   %         25   %
        Total              1      %       13   %         4    %         15   %
        Sales growth
        Wholesale          (4  )  %       20   %         5    %         13   %
        Total              (1  )  %       9    %         4    %         15   %

^(1) Preliminary, subject to adjustment. Year-to-date comparable store sales
results have been adjusted to exclude impact of extra leap-year day in 2012.

Dov Charney, Chairman and CEO, commented, “We are encouraged by the momentum
in comparable store sales particularly at the end of the month, as we
increased the efficiency and effectiveness of our La Mirada distribution
center and made improvements in our in-stock store inventories. Our new
distribution center is fully operational and we have made significant progress
in reducing the operating cost of the center. Additionally, as we are able to
adjust our focus back to our core competencies surrounding assortment and
production planning and product development, we expect to see a corresponding
increase in sales in our stores.

“We saw meaningful sales strength in both our stores and online business on
Black Friday and the weekend following Thanksgiving. We were also very
encouraged by positive online sales growth on Cyber Monday. However, given the
shifts in timing of the Thanksgiving holiday, Cyber Monday sales in 2013 will
not be recognized until December versus November last year. Finally the modest
decline in wholesale net sales is a result of the comparison to an
extraordinary sales increase last year, as last November we shipped a
significant stocking order from a major new customer. Additionally, we had one
extra shipping day for our wholesale business last November.

“Following the ongoing success of American Apparel in Europe, we are expanding
our footprint and have just opened a shop-in-shop inside De Bijenkorf, a
high-end department store on Dam Square, the main town square in Amsterdam. In
addition, three new stores are planned to open this holiday season in Lyon,
France; Centro Oberhausen in Oberhausen, Germany; and Westfield Stratford City
in Stratford, London.”

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and
retailer of branded fashion basic apparel based in downtown Los Angeles,
California. As of December 1, 2013, American Apparel had approximately 10,000
employees and operated 246 retail stores in 20 countries, including the United
States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium,
France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Australia,
Japan, South Korea, and China. American Apparel also operates a global
e-commerce site that serves over 60 countries worldwide at In addition, American Apparel operates a
leading wholesale business that supplies high quality T-shirts and other
casual wear to distributors and screen printers.

This press release, and other statements that the Company may make, may
contain forward-looking statements. Forward-looking statements are statements
that are not historical facts and include statements regarding, among other
things, the Company's future financial condition and liquidity (including the
impact on our compliance with, and availability under, our debt instruments
and waivers or amendments of those instruments), results of operations, and
future business plans and expectations, including statements related to the
effect of, and our expectations with respect to, the transition to our new
distribution center and future cost, inventory and sales impacts related
thereto. Such forward-looking statements are based upon the current beliefs
and expectations of American Apparel's management, but are subject to risks
and uncertainties, which could cause actual results and/or the timing of
events to differ materially from those set forth in the forward-looking
statements, including, among others: our ability to generate or obtain from
external sources sufficient liquidity for operations and debt service; our
financial condition, operating results and projected cash flows; consequences
of our significant indebtedness, including our relationship with our lenders
and our ability to comply with our debt agreements and generate cash flow to
service our debt; including the risk of acceleration of borrowings thereunder
as a result of noncompliance; disruptions in the global financial markets; our
ability to maintain compliance with the exchange rules of the NYSE MKT, LLC;
adverse changes in our credit ratings and any related impact on financial
costs and structure; continued compliance with U.S. and foreign government
regulations, legislation, and regulatory environments, including
environmental, immigration, labor, and occupational health and safety laws and
regulations; loss of U.S. import protections or changes in duties, tariffs and
quotas, and other risks associated with international business including
disruption of markets and foreign supply sources and changes in import and
export laws; risks associated with our foreign operations and foreign supply
sources, such as disruption of markets, changes in import and export laws,
currency restrictions, and currency exchange rate fluctuations; the highly
competitive and evolving nature of our business in the U.S. and
internationally; changes in the level of consumer spending or preferences or
demand for our products; our ability to pass on the added cost of raw
materials to customers; our ability to attract customers to our stores; the
availability of store locations at appropriate terms and our ability to
identify locations and negotiate new store leases effectively and to open new
stores and expand internationally; our ability to renew leases at existing
locations on economic terms; loss or reduction in sales to our wholesale or
retail customers or financial nonperformance by our wholesale customers; risks
that our suppliers or distributors may not timely produce or deliver our
products; changes in the cost of materials and labor, including increases in
the price of raw materials in the global market; our ability to effectively
carry out and manage our strategy, including growth and expansion both in the
U.S. and internationally; technological changes in manufacturing, wholesaling,
or retailing; our ability to successfully implement our strategic, operating,
financial and personnel initiatives; changes in key personnel, our ability to
hire and retain key personnel, and our relationship with our employees; our
ability to maintain the value and image of our brand and protect our
intellectual property rights; our ability to improve manufacturing efficiency
at our production facilities; our ability to complete the transition to our
distribution facility located in La Mirada, California without further
unanticipated costs, negative sales impact or other transition issues,
including the ability to achieve, as and when planned, labor cost reductions;
the risk, including costs and timely delivery issues associated therewith,
that information technology systems changes may disrupt our supply chain or
operations and could impact our cash flow and liquidity, and our ability to
upgrade our information technology infrastructure and other risks associated
with the systems that operate our online retail operations; our ability to
effectively manage inventory levels; litigation and other inquiries and
investigations, including the risks that we, or our officers in cases where
indemnification applies, will not be successful in defending any proceedings,
lawsuits, disputes, claims or audits, and that exposure could exceed
expectations or insurance coverages; the adoption of new accounting standards
or changes in interpretations of accounting principles; seasonality and
fluctuations in comparable store sales and margins; location of our facilities
in the same geographic area; general economic conditions, including increases
in interest rates, geopolitical events, other regulatory changes and inflation
or deflation; disruptions due to severe weather or climate change; disruptions
due to earthquakes, flooding, tsunamis or other natural disasters; and other
risks detailed in the Company's filings with the Securities and Exchange
Commission, including the Company's Annual Report on Form 10-K for the year
ended December 31, 2012 and Form 10-Qs for the quarters ended June 30, 2013
and September 30, 2013. The Company's filings with the SEC are available at You are urged to consider these factors carefully in evaluating
the forward-looking statements herein and are cautioned not to place undue
reliance on such forward-looking statements, which are qualified in their
entirety by this cautionary statement. The forward-looking statements speak
only as of the date on which they are made and the Company undertakes no
obligation to publicly update such forward-looking statements to reflect
subsequent events or circumstances.


American Apparel, Inc.
John J. Luttrell
Chief Financial Officer
(213) 488-0226
ICR, Inc.
John Rouleau
Managing Director
(203) 682-8342