La Redoute Turns to ChannelAdvisor for International Expansion

  La Redoute Turns to ChannelAdvisor for International Expansion

  ChannelAdvisor software offers La Redoute entry to lucrative U.S. consumer
                      base through Marketplaces solution

Business Wire

LONDON -- December 5, 2013

ChannelAdvisor (NYSE:ECOM), a leading provider of cloud-based e-commerce
solutions that enable retailers and manufacturers to increase global sales,
today announced that La Redoute, France’s leading online channel for fashion
and home products, is using ChannelAdvisor’s Marketplaces solution to sell its
products internationally through Amazon and eBay.

By using ChannelAdvisor’s Marketplaces solution to sell its products
internationally, La Redoute can expand its offering to the U.S. without the
need for an existing presence or sales infrastructure in the region. La
Redoute is able to fulfil sales from France while benefitting from the
exposure into the U.S. market gained through Amazon’s and eBay’s established
audiences.

“International expansion is a top priority for many retailers as it offers a
great way to reap the rewards of new markets,” said Karl Hoquante, director of
international development at La Redoute. “It presents La Redoute with an
opportunity to reach new audiences easily, using ChannelAdvisor to become more
flexible in our cross-border operations, while maintaining a strong presence
in France and internationally.”

According to statistics from eMarketer, e-commerce sales in North America grew
13.9 per cent to a world-leading $364.66 billion in 2012, a figure expected to
rise a further 12.2 per cent to $409.05 billion this year. Recent research by
ChannelAdvisor, conducted at Catalyst Europe 2013, found that 21 per cent of
European retailers expect to expand into North America in the next two years.

“La Redoute’s expansion to the U.S. demonstrates how e-commerce is removing
the traditional barriers to cross-border trade – taking away the complexity of
geographical boundaries, time zones and channels, while opening up lucrative
markets,” said Zoe Ripley, marketing director, EMEA at ChannelAdvisor. “This
agile approach to e-commerce market entry allows retailers to reach greater
audiences and minimises risk by using the existing infrastructure afforded by
ChannelAdvisor, Amazon and eBay. It allows better alignment between costs and
revenues and provides a stepping stone to greater localisation.”

Established in 1928 in France as a mail order company, La Redoute is the
number one online fashion retailer in France, with an international presence
across 17 countries and 18 million customers worldwide. La Redoute sells more
than 400 brands, such as Guess, Kaporal and Tommy Hilfiger, along with
personal brands such as Laura Clement, Mademoiselle R. and Softgrey.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce
solutions that enable retailers and manufacturers to integrate, manage and
optimise their merchandise sales across hundreds of online channels including
Amazon, Google, eBay, Facebook and more. Through automation, analytics and
optimisation, ChannelAdvisor customers can leverage a single inventory feed to
more efficiently list and advertise products online, and connect with shoppers
to increase sales. Billions of dollars in merchandise value are driven through
ChannelAdvisor’s platform every year, and thousands of customers use
ChannelAdvisor’s solutions to help grow their businesses.For more
information, visit http://www.channeladvisor.co.uk.

Contact:

ChannelAdvisor
Laura Lane, 0203 014 2683
laura.lane@channeladvisor.com