Local Corporation Launches Mobile Pay-Per-Call Lead Generation Network
Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018
IRVINE, Calif. -- December 5, 2013
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced that it has launched a mobile pay-per-call lead generation network.
The new network connects online and on-the-go consumers searching for local
businesses and services in specific categories with relevant advertisers who
provide those services via pay-per-call ads. Based on the valuable
pay-per-call ad model, the network provides advertisers with a new channel to
generate quality consumer leads in local markets and convert them to customers
The network generates leads for top auto insurance, home security and home
service providers. The company plans to expand the network to additional
verticals, including education and consumer finance.
A recent forecast commissioned by Local Corporation and conducted by Borrell
Associates, estimates that online pay-per-call ad spending will grow from $1.7
billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use
of pay-per-call advertising among U.S. businesses that market online is
projected to more than double by 2018.
“Advertisers are continually looking for new ways to harness consumer demand
for their products and services. The mobile pay-per-call lead generation ad
model allows them to reach these consumers and convert them into customers,”
said Michael Sawtell, Local Corporation president and COO.
Local Corporation has been issued five patents related to pay-per-call
advertising solutions, including U.S. patent number 8,359,049, which is
directed to various aspects of mobile, pay-per-call directory assistance and
advertising systems and/or methods.
“With industry experts projecting that within five years, 80 percent of local
searches will be done on a mobile device^1, we believe the pay-per-call mobile
lead generation ad model will be a crucial component to monetize these local
consumers on mobile devices,” added Sawtell. “Our new mobile pay-per-call lead
generation network leverages our valuable intellectual property to take
advantage of this rapidly growing segment.”
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://localcorporation.com.
Forward Looking Statements
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upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as “anticipate,” “plan,” “will,” “intend,” “believe”
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the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.
^1 Borrell Associates
Investor Relations and Media Relations Contact:
Cameron Triebwasser, 949-789-5223
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