Samsung And Fingerprint Partner To Create Mobile Play And Learn Network For
Kids; Companies Launch Initiative To Drive App Development
Kids' App Network, Localized and Customized for Samsung Devices, to be
Unveiled in Q1 2014 with Immediate Call for Kids' Content Backed by New $1
Million Fingerprint Developer Funds
SINGAPORE and SAN FRANCISCO, Dec. 5, 2013
SINGAPORE and SAN FRANCISCO, Dec. 5, 2013 /PRNewswire/ --Samsung Electronics
Co., Ltd., a global leader in digital media and convergence technologies, and
Fingerprint, a kids' mobile technology company, today announced they are
co-developing a kids' mobile app network enabling play-based learning for kids
3-to-7 years old. Expected to launch in Southeast Asia and Oceania in Q1 2014,
the new service on select Samsung devices offers a safe and fun environment
for kids to play and learn. Parents can create a family account for multiple
children and receive personalized reporting, content recommendations and
access controls for each child.
The new network is part of Samsung's Kids' Play-and-Learn Content Initiative,
a developer-focused program in collaboration with Fingerprint that is designed
to drive the creation of play-and-learn Android apps for kids in Southeast
Asia and Oceania. To support this initiative and increase the quantity and
quality of kids' apps, Fingerprint has also earmarked US$1 million to support
the integration and localization of kids' apps and interactive books globally.
"We are very excited about partnering with Fingerprint," said Nicholas Wodtke,
vice president of Content and Services at Samsung Electronics Media Solution
Center Southeast Asia and Oceania. "Asia has a young demographic base and a
rapidly growing middle class. There are an estimated 50m^1 kids in the age
group of 3-7 years in Southeast Asia. Samsung is focused on bringing to market
a service that offers a safe mobile play and learn environment for kids."
"Research has validated the importance of learning through play during the
critical developmental years of kids," said Gerald Cai, head of Learning and
Reading at Samsung Electronics Media Solution Center Southeast Asia and
Oceania. "It is however, challenging for parents to navigate the vast app
universe to identify thoughtful and suitable apps for kids. Our goal for
Samsung's new kids' mobile network is to offer parents peace of mind, knowing
their kids will have meaningful play experiences that will help them to learn
Samsung Kids' Mobile Network Powered by Fingerprint:
The new custom mobile kids' network is part of Samsung's global strategy to
deliver content and services that improve the user experience and transcend
beyond the device. Powered by Fingerprint technology, the network will take
full advantage of Samsung's innovative features. The network will feature an
array of Fingerprint-curated content from its fast-growing library of global
edutainment titles, including many of Fingerprint's fan favorites, as well as
new content developed through the developer initiative. The network and first
slate of available apps will be unveiled in Q1 2014.
"We are very proud that Samsung choose Fingerprint to develop and deliver a
new kids' app network that will reach millions of Samsung devices in one of
the fastest growing mobile learning markets in the world," said Nancy
MacIntyre, CEO and co-founder of Fingerprint. "This partnership, along with
our content initiative, will help to reshape the kids' app market by opening
up new opportunities for developers who are creating the most engaging and
entertaining kid apps for an entire generation born mobile."
The Kids' Play-and-Learn Content Initiative:
The Samsung Kids' Play-and-Learn Content Initiative is a collaborative effort
with Samsung and Fingerprint designed to attract and inspire app developers
from around the world to create new Android apps for kids. If chosen,
developers will receive access to expanded distribution opportunities along
with marketing and technical support to bring their app to an
ever-sophisticated kids' market.Select kids' apps from top developers will be
unveiled on the new Samsung kids' network, powered by Fingerprint, early next
year.The initiative hopes to attract new and well established developers
designing best-in-class mobile play and learning games and interactive books
in English and localized languages, that appeal to the digitally savvy 3-to-7
year old crowd and their parents.
With the launch of the Samsung Kids' Play-and-Learn Content Initiative and
through efforts with other partner networks, Fingerprint expects to bring 50
new developers from 20 countries to market in the next year. In total,
Fingerprint expects to unveil 200 new gaming apps, plus 50 interactive stories
in 2014 – ensuring that Fingerprint's partner networks are the go-to
destination for kids and their grownups around the world.
To learn more about the Samsung Kids' Play-and-Learn Content Initiative, or
Fingerprint's developer funds, visit www.fingerprintplay.com/callforcontent
Fingerprint is a mobile technology company offering a dynamic technology
platform and robust content library for families with children through its own
Fingerprint Play and customer networks. Fingerprint's enterprise platform
solution, with an easy-to-use SDK and curated play-and-learn content from top
developers around the world, enables global brands to license and develop
customized and localized networks of their own. Fingerprint is funded by
leading consumer tech investors including Corus Entertainment and K2MediaLabs.
For more information, visit fingerprintplay.com or
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 270,000 people across 79
countries with annual sales of US$187.8 billion. To discover more, please
^1 Report from United Nations Economic and Social Commission for Asia and the
SOURCE Fingerprint; Samsung Electronics Co., Ltd.
Contact: For Fingerprint (US), Michele Spring-Fajeau,
firstname.lastname@example.org, +1-925-634-8289; or For Samsung (Asia), Meri
Rosich, email@example.com, +65 9030-4078
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