Pantone and Valspar Expand PANTONE UNIVERSE Paint Collection with the 2014 Color of the Year

  Pantone and Valspar Expand PANTONE UNIVERSE Paint Collection with the 2014
                              Color of the Year

Spark your imagination with PANTONE Radiant Orchid

PR Newswire

CARLSTADT, N.J., Dec. 5, 2013

CARLSTADT, N.J., Dec. 5, 2013 /PRNewswire/ -- Pantone, an X-Rite company and a
global authority on color and provider of professional color standards for the
design industries, and Valspar Paint^®, a leader in the paint industry, today
announced the addition of PANTONE^® Radiant Orchid, the 2014 Color of the
Year, to the PANTONE UNIVERSE™ Paint Collection by Valspar available
exclusively at Lowe's stores nationwide. An embracing harmony of fuchsia,
purple and pink undertones, Radiant Orchid is an expressive color that
emanates great joy, love and health in the home.

(Photo: http://photos.prnewswire.com/prnh/20131205/SF28173)

"Nothing can transform the mood of a room more than color, and the purple
family has continued to grow in popularity and acceptance among interior
designers and consumers alike," said Leatrice Eiseman, executive director of
the Pantone Color Institute^®. "As we move into 2014, we are beginning to
embrace bold paint colors in the home for accent walls or to revamp key
furniture pieces. Radiant Orchid is a surprisingly versatile, modern hue that
evokes a sense of creativity and movement that will elevate any room to a new
dimension."

"Through our partnership with Pantone and the Valspar Love Your Color
Guarantee, we continue to deliver on our promise to help people connect to the
power of color," said Sue Kim, color and trend specialist, Valspar.
"Design-savvy consumers can infuse Radiant Orchid, a pleasing
attention-getter, into their homes to add a sense of drama and glamour to any
space."

The Versatility of Radiant Orchid in the Home
Reinvigorate your home with Radiant Orchid and complementary color
combinations from the PANTONE UNIVERSE Paint Collection by Valspar including:

  oShades of blue: Create a personalized look and defy conventional wisdom by
    coupling this eye-catching hue with varying blue tones. Bring excitement
    to soft, ethereal PANTONE Illusion Blue, or give your room an exotic flair
    by pairing this purple hue with PANTONE Moroccan Blue.  A striking and 
    resplendent complement to PANTONE Peacock Blue, Radiant Orchid's
    incandescent spirit can be applied through accessories, upholstery and, of
    course, paint in living rooms, bedrooms and kitchens.
  oNuanced neutrals: Reenergize your home by adding pops of Radiant Orchid to
    neutral hues. This vibrant color enlivens lighter to deeper neutral
    shades, including PANTONE Mushroom and PANTONE Timber Wolf, as well as
    warmer neutrals such as PANTONE Bleached Sand. Use Radiant Orchid in
    hallways for a unique visual pathway or accentuate small spaces, such as
    the interior of a closet or a cabinet, for a pleasant surprise.
  oDaring purples: Give your dining room the royal treatment by pairing
    Radiant Orchid with PANTONE Amaranth for a dramatic and sophisticated
    look. Radiant Orchid is also compatible with its sister shades of
    lavender, purple and pink, including PANTONE Wild Orchid, and adds a touch
    of sensuality to romantic PANTONE Sweet Lavender.
  oGorgeous greens: Uplifting without being overpowering, Radiant Orchid
    epitomizes the glory and freshness of spring when paired with PANTONE
    Tender Shoots, bringing a burst of tropical garden color indoors. It also
    provides a unique accent for deeper greens, such as PANTONE Hunter Green,
    which makes Radiant Orchid the perfect paint color for pottery and patio
    furniture.

Pricing & Availability
The PANTONE UNIVERSE Paint Collection is available in Valspar Signature®,
high-quality interior paint with primer that features exceptional coverage and
superior fade resistance. Valspar Signature comes in matte, eggshell, satin
and semi-gloss finishes and retails for $31.98 to $34.98 per gallon. The 2014
Color of the Year PANTONE Radiant Orchid paint will be available at Lowe's
stores beginning in December.

Available exclusively at Lowe's stores nationwide, the PANTONE UNIVERSE Paint
Collection by Valspar features 100 on-trend hues ranging from classic neutrals
to the latest brights. The collection also includes recent PANTONE^® Color of
the Year selections: 2013 Color of the Year PANTONE Emerald, and the 2012
selection, PANTONE Tangerine Tango.

For more information, please visit www.lowes.com/paint or
www.valsparpaint.com.

About Pantone and the Pantone Color Institute
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global
color authority and provider of professional color standards for the design
industries. Pantone products have encouraged colorful exploration and
expressions of creativity from inspiration to implementation for more than 50
years. Through the Pantone Color Institute, Pantone continues to chart future
color direction and study how color influences human thought processes,
emotions and physical reactions. Pantone furthers its commitment to providing
professionals with a greater understanding of color and to help them utilize
color more effectively. Always a source for color inspiration, Pantone also
offers designer-inspired products and services for consumers. More information
is available at www.pantone.com. For the latest news, trends, information and
conversations, connect with Pantone on Facebook, Twitter, Pinterest, Instagram
and the Pantone Blog.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology.
The company, which now includes color industry leader Pantone, develops,
manufactures, markets and supports innovative color solutions through
measurement systems, software, color standards and services. X-Rite's
expertise in inspiring, selecting, measuring, formulating, communicating and
matching color helps users get color right the first time and every time,
which translates to better quality and reduced costs. X-Rite serves a range of
industries, including printing, packaging, photography, graphic design, video,
automotive, paints, plastics, textiles, dental and medical. For further
information, please visit www.xrite.com.

About The Valspar Corporation
The Valspar Corporation (NYSE: VAL) is a global leader in the paint and
coatings industry. Since 1806, Valspar has been dedicated to bringing
customers the latest innovations, the finest quality and the best customer
service in the coatings industry. For more information,
visitwww.valsparglobal.com.

About the Valspar Love Your Color Guarantee
Valspar is committed to helping everyone connect to the power in color and
find the right color to transform any space. To deliver on this promise,
Valspar offers the Valspar Love Your Color Guarantee, a unique color assurance
program, offering a complimentary replacement color to anyone who does not
absolutely love their first color choice. For additional details, eligibility
requirements, offer terms and information on how to obtain a rebate through
the Valspar Love Your Color Guarantee, visit
www.valsparpaint.com/en/love-your-color.

About Lowe's
With fiscal year 2012 sales of $50.5 billion, Lowe's Companies, Inc. is a
FORTUNE® 100 company that serves approximately 15 million customers a week at
more than 1,825 home improvement and hardware stores in the United States,
Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is
the second-largest home improvement retailer in the world. For more
information, visit Lowes.com.

PANTONE^® and other Pantone trademarks are the property of Pantone LLC. ©
2013. All rights reserved. Lowe's is a registered trademark of LF, LLC. All
rights reserved. All other trademarks are the property of their respective
owners.

SOURCE Pantone LLC

Website: http://www.pantone.com
Contact: Molly McDermott Walsh, Pantone, (201) 777-5957, mwalsh@pantone.com;
or Jessica Brewer, Edelman, (650) 762-2869, jessica.brewer@edelman.com; or
Colleen Maiura, Lowe's Companies, Inc., (704) 758-2282,
colleen.m.maiura@lowes.com; or Olita Mills, LaForce + Stevens, (212) 242-9529,
olita@lsagency.com
 
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