Bridgeline Digital Announces iAPPS Social
Social Media Management Solution Empowers Customers to Optimize Social
BURLINGTON, Mass., Dec. 5, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced the release of
its fifth module to the iAPPS platform, iAPPS Social. This social media
management solution empowers customers to easily set up customized watch lists
tailored by social network, topic, or author to listen in on relevant
conversations happening within social media, popular websites, and blogs;
prioritize and engage in conversations across the web without ever exiting the
iAPPS dashboard; and leverage the power of exponential broadcasting of content
by publishing through to department, dealer, franchise or other individual
social media accounts.
According to Nielsen, 46% of online users count on social media when making a
purchase decision. Consequently, 93% of marketers say they currently use
social media for business. iAPPS Social harnesses the growing influence of
social media as a business channel by easily enabling customers to identify,
engage and capitalize with ongoing conversations taking place not just across
social media outlets, but the entire web.
iAPPS Social joins the award-winning iAPPS platform, the only true,
deeply-integrated digital marketing solution with robust capabilities in
content management, eCommerce, eMarketing, web analytics, and now social media
management on one all-encompassing .NET platform. iAPPS remains the only Web
Experience Management platform available as either a true SaaS or perpetual
"'Social networking' as a stand-alone concept is evaporating as the Web at
large has shifted to become inherently social -- Social is now table stakes
for digital marketing. More than just another channel through which to publish
content, enlightened organizations are evolving to embrace Social as a
critical means to establishing engagement and delivering superior customer
experiences," says Scott Liewehr, President and Principal Analyst of Digital
Clarity Group. "iAPPS Social combines technology and ease-of-use to help
businesses focus on strategy and customer engagement."
About Bridgeline Digital
Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from small- and
medium-sized organizations to Fortune 1000 companies. To learn more, please
visit www.bridgeline.com or call (800) 603-9936 in North America, (+91)
80-4292-9014 in India.
CONTACT: Ryan Hadfield
Bridgeline Digital, Inc.
Content & Communications Specialist
Bridgeline Digital, Inc. logo
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