Primerica Wins Eleventh Consecutive DALBAR Mutual Fund Service Award

  Primerica Wins Eleventh Consecutive DALBAR Mutual Fund Service Award

Business Wire

DULUTH, Ga. -- December 5, 2013

Today DALBAR awarded Primerica the 2013 DALBAR Service Award for exemplary
customer service to its mutual funds clients for the eleventh year in a row.
For over two decades, DALBAR has conducted rigorous testing of service
delivery and each year identifies those mutual fund firms that were found to
be above their peers in service to clients after a full year of comprehensive

"Having won the DALBAR Service Award for eleven consecutive years, Primerica
understands that when all things are equal, service is a powerful
differentiator and creates loyal customers as well as strong advocates,” said
Kathleen Whalen, Managing Director at DALBAR.

Gregory Pitts, Primerica’s Chief Operating Officer said, “Customer service has
been a top priority of Primerica for years. We continue to enhance servicing
processes in order to deliver an excellent client experience. As part of our
strategy to grow Primerica’s Investment and Saving Products business, we have
recently added new products and expanded our customer service platform. We are
very proud to receive DALBAR’s 2013 Mutual Fund Service Award recognizing our
commitment to superior customer service during a period of strong sales
growth. Our retail mutual funds are up 19% through the third quarter of 2013
compared with the same period a year ago.”

About DALBAR, Inc.

DALBAR, Inc. is the financial community’s leading independent expert for
evaluating, auditing and rating business practices, customer performance,
product quality and service. Launched in 1976, DALBAR has earned the
recognition for consistent and unbiased evaluations of insurance companies,
investment companies, registered investment advisers, broker/dealers,
retirement plan providers and financial professionals. DALBAR awards are
recognized as marks of excellence in the financial community.

About Primerica, Inc.

Primerica, Inc., headquartered in Duluth, GA, is a leading distributor of
financial products to middle income households in North America. Primerica
representatives educate their Main Street clients about how to better prepare
for a more secure financial future by assessing their needs and providing
appropriate solutions through term life insurance, which we underwrite, and
mutual funds, annuities and other financial products, which we distribute
primarily on behalf of third parties. In addition, Primerica provides an
entrepreneurial full or part-time business opportunity for individuals seeking
to earn income by distributing the company’s financial products. We insured
more than 4 million lives and have over 2 million client investment accounts
at December 31, 2012. Primerica stock is included in the S&P MidCap 400 and
the Russell 2000 stock indices and is traded on The New York Stock Exchange
under the symbol “PRI”.


Investor and Media Contact:
Primerica, Inc.
Kathryn Kieser, 470-564-7757
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