comScore Reports October 2013 U.S. Smartphone Subscriber Market Share

    comScore Reports October 2013 U.S. Smartphone Subscriber Market Share

Motorola Moves Up to Become the 3rd Leading Smartphone Manufacturer

PR Newswire

RESTON, Va., Dec. 5, 2013

RESTON, Va., Dec. 5, 2013 /PRNewswire/ --comScore, Inc. (NASDAQ: SCOR), a
leader in measuring the digital world, today released data from comScore
MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone
industry for October 2013. Apple ranked as the top smartphone manufacturer
with 40.6 percent OEM market share, while Google Android led as the #1
smartphone platform with 52.2 percent platform market share. Google Sites
ranked as the top mobile media property, while Facebook was the top individual
app.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

Smartphone OEM Market Share

149.2 million people in the U.S. owned smartphones (62.5 percent mobile market
penetration) during the three months ending in October, up 4.1 percent since
July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone
subscribers (up 0.2 percentage points from July). Samsung ranked second with
25.4 percent market share (up 1.3 percentage points), while Motorola made the
leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed
with 6.7 percent and 6.6 percent, respectively.

Top Smartphone OEMs

3 Month Avg. Ending Oct. 2013 vs. 3 Month Avg. Ending Jul. 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens
                          Share (%) of Smartphone Subscribers
                          Jul-13     Oct-13     Point Change
Total Mobile Subscribers  100.0%     100.0%     N/A
Apple                     40.4%      40.6%      0.2
Samsung                   24.1%      25.4%      1.3
Motorola                  6.9%       7.0%       0.1
HTC                       8.0%       6.7%       -1.3
LG                        6.8%       6.6%       -0.2

Smartphone Platform Market Share

Android ranked as the top smartphone platform in October with 52.2 percent
market share (up 0.4 percentage points), followed by Apple with 40.6 percent
(up 0.2 percentage points), BlackBerry with 3.6 percent, Microsoft with 3.2
percent (up 0.2 percentage points) and Symbian with 0.2 percent.

Top Smartphone Platforms

3 Month Avg. Ending Oct. 2013 vs. 3 Month Avg. Ending Jul. 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens
                             Share (%) of Smartphone Subscribers
                             Jul-13    Oct-13    Point Change
Total Smartphone Subscribers 100.0%    100.0%    N/A
Android                      51.8%     52.2%     0.4
Apple                        40.4%     40.6%     0.2
BlackBerry                   4.3%      3.6%      -0.7
Microsoft                    3.0%      3.2%      0.2
Symbian                      0.3%      0.2%      -0.1

Top Smartphone Properties & Apps

Google Sites ranked as the top web property on smartphones, reaching 88
percent of the mobile media audience (mobile browsing and app usage), followed
by Facebook (84.4 percent), Yahoo Sites (77.9 percent) and Amazon Sites (65.3
percent). Facebook ranked as the top smartphone app, reaching 75.7 percent of
the app audience, followed by Google Play (54 percent), Google Search (52.2
percent) and Pandora (48.2 percent).

Top 15 Smartphone Properties & Apps

October 2013

Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)

Source: comScore Mobile Metrix
    Top 15 Properties           % Reach Top 15 Apps                    % Reach
    Smartphone Browsing + App   100.0%   Smartphone App Audience    100.0%
    Audience
1    Google Sites            88.0%    Facebook (Mobile App)      75.7%
2    Facebook                84.4%    Google Play (Mobile App)   54.0%
3    Yahoo Sites             77.9%    Google Search (Mobile App) 52.2%
4    Amazon Sites            65.3%    Pandora Radio (Mobile App) 48.2%
5    Apple Inc.              49.6%    YouTube (Mobile App)       48.0%
6    AOL, Inc.               49.5%    Gmail (Mobile App)         45.6%
7    PANDORA.COM             48.5%    Apple App Suite (Mobile    43.8%
                                        App)
8    Microsoft Sites         48.1%    Google Maps (Mobile App)   43.1%
9    Wikimedia Foundation    40.8%    Yahoo Stocks (Mobile App)  29.9%
    Sites
10   Turner Digital          38.7%    Instagram (Mobile App)     25.5%
11   eBay                    36.2%    Yahoo Weather Widget       23.6%
                                        (Mobile App)
12   CBS Interactive         36.0%    Apple Maps (Mobile App)    23.2%
13   Glam Media              33.1%    Twitter (Mobile App)       21.8%
14   ESPN                    30.8%    The Weather Channel        20.9%
                                        (Mobile App)
15   Weather Company, The    29.6%    Facebook Messenger (Mobile 19.0%
                                        App)

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Mobile Metrix

comScore Mobile Metrix provides mobile audience measurement across smartphones
and tablets. Using a combination of panel and census-based measurement
methods, Mobile Metrix offers an unduplicated view of mobile browsing and app
audiences at the media property, website and individual app level.

About MobiLens

MobiLens data is derived from an intelligent online survey of a nationally
representative sample of mobile subscribers age 13 and older. Data on mobile
phone usage refers to a respondent's primary mobile phone and does not include
data related to a respondent's secondary device.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

Website: http://www.comscore.com
Contact: Adam Lella, comScore, Inc., (312) 775-6474, press@comscore.com
 
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