RCI's Timeshare Online Listening Center, a Recognized Social Media Solution for
Vacation Ownership Resorts, Expands Internationally
PARSIPPANY, NJ -- (Marketwired) -- 12/05/13 -- RCI(R), the global
leader in vacation exchange and part of the Wyndham Worldwide family
of brands (NYSE: WYN), has seen such great success with its social
media monitoring service, the Timeshare Online Listening Center, that
it has expanded internationally. The company has seen impressive
growth in the program, and now has a 100 percent retention rate of
clients, representing nearly 400 affiliated resorts around the world.
RCI launched this service from its headquarters in Parsippany, N.J.
last year. The service has since expanded into a new, larger
listening center that utilizes state-of-the-art technology. After its
initial success, there was demand for monitoring in Spanish and
Portuguese in addition to English. As a result, RCI recently added a
second Timeshare Online Listening Center in its office in Mexico to
offer this additional language support.
The goal of the Timeshare Online Listening Center is to monitor brand
conversations and online reviews on behalf of its clients, helping to
spread positive brand mentions while addressing any customer service
issues that arise. Detailed customized listening reports are then
provided on a monthly basis to help clients understand and leverage
their brand's online feedback.
Wendy Poe, senior vice president of Club Services and chief customer
officer for Bluegreen Corporation, said: "We are most impressed with
the talent of the Timeshare Online Listening Center team and find
great value in the owner insights they are providing us, along with
the step-by-step recommendations on how to respond in this
ever-changing social media environment."
Clients see the value in RCI's expertise in social media, analytics,
and the vacation ownership industry. This unique combination allows
RCI to provide a service not offered by other third-party monitoring
services to this industry.
"Vacation ownership clients have very unique opportunities and
challenges in social media," said Phil Brojan, senior vice president,
Global Marketing, RCI. "Our clients value the investment we have made
in online listening technologies on their behalf, and the amount of
customization and analytical expertise we build into our service. Our
analysts are trained experts that dedicate themselves to each
individual client, understanding their businesses and tailoring the
listening, responding, and reporting approach accordingly. We don't
believe in a one-size fits all approach that can be selected from a
menu, but more of a close partnership to help clients protect, grow,
and enhance their brands online."
RCI affiliates who want more information about the Timeshare Online
Listening Center should contact their RCI account executive. For more
information on becoming an RCI affiliate, visit
RCI is the worldwide leader in vacation exchange with more
than 4,000 affiliated resorts in approximately 100 countries. RCI
pioneered the concept of vacation exchange in 1974, offering members
increased flexibility and versatility with their vacation ownership
experience. Today, through RCI(R) Weeks, the traditional
week-for-week exchange system, and RCI Points(R), the industry's
first global points-based exchange system, RCI provides flexible
vacation options to its approximately 3.7 million RCI subscribing
members each year. RCI's luxury exchange program, The Registry
Collection(R), is the world's largest program of its kind with more
than 200 affiliated properties either accessible for exchange or
under development on six continents. RCI is part of Wyndham Exchange
& Rentals and the Wyndham Worldwide family of brands (NYSE: WYN). For
additional information visit our media center, rciaffiliates.com or
The RCI Blog. RCI also can be found on Facebook, YouTube and Twitter.
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