ChinaCache Enhances Sales Operations With Integration

ChinaCache Enhances Sales Operations With Integration

BEIJING, Dec. 4, 2013 (GLOBE NEWSWIRE) -- ChinaCache International Holdings
Ltd. ("ChinaCache" or the "Company") (Nasdaq:CCIH), the leading total
solutions provider of Internet content and application delivery services in
China, today announced that it continues to optimize its internal operations
with the introduction of a new working approach called PTC (People, Process,
Platform & Pipeline To Cash), using Salesforce CRM products. This PTC process
is designed to reduce costs and help improve efficiency by delivering a fully
integrated and standardized sales operations environment.

PTC is expected to help streamline ChinaCache's entire operations, improve
operating efficiency and increase customer satisfaction by supporting the full
cycle of customer relationship management including exploring new business
opportunities, building and maintaining relationships with existing and
potential customers, tracking and following-up on sales opportunities and
recording contract wins and service delivery activities.

"Introducing the PTC process throughout our business marks a new era of sales
management for ChinaCache," commented Mr. Song Wang, Founder, Chairman and CEO
of ChinaCache. "We expect that PTC will better prepare our sales teams to
capture the business opportunities using an efficient and unified process.
Sales and marketing activities across the Company will now be automated,
beginning with pipeline leads, continuing through contract conversion and
revenue generation. Furthermore, we expect this initiative to increase
employee productivity and team collaboration, as well as deliver higher
operating efficiencies and better visibility throughout the business."

ChinaCache's PTC Initiative

The PTC initiative is a customer-oriented approach aimed at improving
operating efficiency and customer satisfaction. PTC's reporting and analysis
functions provide access to accurate and up-to-date customer information to
better equip management to improve forecasting accuracy and make business

From product development to customer service, different functional teams can
access one platform to record, monitor and share information to efficiently
achieve the best possible results to meet customer needs.

This end-to-end sales approach is expected to enhance quality control and risk
management by clearly defining ownership of each sub-process and standardizing
control and decision points.Additionally, the platform can be accessed from a
variety of end-user devices, which allows employees to enjoy a flexible and
efficient work style to further enhance productivity.

About ChinaCache

ChinaCache International Holdings Ltd. (Nasdaq:CCIH) is the leading total
solutions provider of Internet content and application delivery services in
China. As a carrier-neutral service provider, ChinaCache's network in China is
interconnected with networks operated by all telecom carriers, major
non-carriers and local Internet service providers. With more than a decade of
experience in developing solutions tailored to China's complex Internet
infrastructure, ChinaCache is a partner of choice for businesses, government
agencies and other enterprises to enhance the reliability and scalability of
online services and applications and improve end-user experience. For more
information on ChinaCache, please visit

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates" and similar statements. ChinaCache
may also make written or oral forward-looking statements in its reports filed
or furnished to the U.S. Securities and Exchange Commission, in its annual
reports to shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to third parties.
Statements that are not historical facts, including statements about
ChinaCache's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of factors could cause actual results to differ materially from those
contained in any forward-looking statements, including but not limited to the
following: the Company's goals and strategies, expansion plans, the expected
growth of the content and application delivery services market, the Company's
expectations regarding keeping and strengthening our relationships with its
customers, and the general economic and business conditions in the regions
where the Company provides its solutions and services. Further information
regarding these and other risks is included in the Company's filings with the
U.S. Securities and Exchange Commission. All information provided in this
press release is as of the date of this press release, and ChinaCache
undertakes no duty to update such information, except as required under
applicable law.

CONTACT: For investor and media inquiries please contact:
         Ms. Yujie Li
         Investor Relations
         ChinaCache International Holdings
         Tel: +86 (10) 6408 5305
         Ms. MaryBeth Csaby
         The Piacente Group | Investor Relations
         Tel: +1 212-481 2050
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