SHIFT Communications Promotes Annie Perkins to Vice President

SHIFT Communications Promotes Annie Perkins to Vice President 
Agency Expands Client List With Recent Consumer Wins 
BOSTON, MA -- (Marketwired) -- 12/04/13 --  SHIFT Communications, an
integrated communications agency with offices in Boston, New York,
and San Francisco, has promoted Annie Perkins to Vice President.
Perkins, who will now lead the consumer lifestyle practice and
healthcare practice in SHIFT's Boston office, has played a crucial
role in the agency's growth. Prior to her promotion, Perkins was an
account director of the consumer lifestyle practice during which she
grew the consumer team by more than 200% and signed on high-profile
clients like McDonald's(R) and HP Hood(R). 
"I'm thrilled to be a part of such an agency that is constantly
striving to create the next big thing on behalf of our clients," said
Perkins. "Being a part of the evolution of SHIFT, and the consumer
practice in particular, has encouraged me to push for constant
innovation and award-winning results on behalf of our clients. Our
agency is filled with top talent, and I am looking forward to
building upon our differentiation that drives brand recognition and
key campaigns within the industry."  
As VP, Perkins is tasked with delivering the right blend of public
relations, social media and marketing approaches for existing clients
and expanding the agency's consumer profile. Two recent client
additions include Gemvara, Inc., a leading online fine jewelry
retailer, and Euro-Pro, creator of familiar home brands Shark(R) and
Ninja(R). In addition to driving the consumer team, Perkins will now
diversify her portfolio and oversee the agency's healthcare group
with clients such as M*Modal, HIMSS, and VentureHealth. 
With her strategic and targeted approach to effectively engaging
consumers and influencers, Perkins has lead her teams to several
recent industry recognitions, including the Publicity Club of New
England's 2013 Gold Bell Ringer in the Organizational Identity
Campaign category for her work with McDonald's. 
"Annie's appointment to vice president is a true testament to her
success and dedication to SHIFT," said Amy Lyons, president, SHIFT
Communications. "Having Annie on the Senior Leadership Team expands
our capabilities and creativity as an agency. Her commitment to
results is contagious, and she is a great asset to our clients and
account teams." 
About SHIFT Communications, Inc.
 SHIFT Communications, Inc. is an
award-winning, privately-held, employee-owned social media public
relations firm that has represented some of the best-known enterprise
and consumer technology brands, including McDonald's,,
AOL,, Logitech, Club Med, Akamai, Virgin Mobile, Yelp,
and H&R Block, among many others. SHIFT pioneered the world's first
Social Media News Release and Social Media Newsroom, changing PR
forever. SHIFT Communications' 100 employees are located in the
Boston, San Francisco and New York metros. For more information on
SHIFT's high-tech public relations, consumer public relations and
content marketing programs, visit 
Media Contact: 
Michelle Wolverton
Phone: 617-779-1826 
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