Konica Minolta Brings Children's Dreams To Life With The Magical "dream printer"

Konica Minolta Brings Children's Dreams To Life With The Magical "dream 
printer" 
New Video Features Unique Printer Helping Children Imagine their Future 
TOKYO, Dec. 4, 2013 /CNW/ - Konica Minolta, Inc. (Konica Minolta) today 
announced its "dream printer" project under the "Giving Shape to Ideas" 
concept. The new video features children telling a unique printer what they 
dream of becoming in the future. Magically these children are able to see what 
they could look like if they follow their dreams. 
"We wanted to encourage children by showing them that the more you imagine, 
the more your dreams take shape," said Yuki Kobayashi, General Manager of 
Konica Minolta's CSR, Corporate Communications & Branding Division. "Children 
dream about what they want to be when they grow up, but they eventually lose 
sight of those dreams. Konica Minolta believes that children can realize those 
ambitions by imagining their dreams and focusing on them specifically, so we 
decided to help children shape their dreams, based on the idea 'The more you 
imagine, the more your dreams take shape.' We are happy to celebrate children, 
and to take it a step further to help them visualize their dreams with the 
"dream printer." 
In the video, filmed in Gantry Plaza State Park in New York, while children 
run around and play, the children meet with the "dream printer." Watch the 
surprised faces of the children, as the printer asks them what they imagine 
themselves being in the future. Within minutes of telling the printer their 
dream, the children receive an illustration that depicts this, showing them 
that their dream can come true. As night falls, the printer's true self is 
revealed. 
Konica Minolta has implemented a variety of projects that embody the concept 
of "Giving Shape to Ideas," with the "dream printer" and accompanying video as 
the newest initiative. The Group understands the problems customers face from 
the customer's perspective and creates new values by bringing ideas into 
shape. Konica Minolta will continue to create innovative products, services 
and solutions that bring joy, give surprise and stir emotions for businesses 
and everyday lives across the world. 
For more information and to watch the video, please visit us at 
www.konicaminolta.com/pr/dreamprinter. 
About Konica Minolta 
Under the communication message "Giving Shape to Ideas," Konica Minolta 
responds to the wishes and desires of people across the world with our 
incomparable creativity and technologies. Konica Minolta is a leading company 
in its core business of Business Technologies, including Business Solutions 
which improves office output environment and Production Printing which brings 
innovation to businesses and printing companies alike. Furthermore, Konica 
Minolta's proprietary technologies deliver advanced materials and equipment, 
such as high-performance film, optical devices and sensing equipment, to a 
broad industrial society and innovative diagnostic imaging solutions for 
today's networked healthcare operations. For more information, visit 
www.konicaminolta.com. 
Video with caption: "Konica Minolta Brings Children's Dreams to Life with the 
Magical "dream printer"". Video available at: 
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY21924-20131203-01.mp4
 

SOURCE  Konica Minolta 
Randi Rosenbloom, Ogilvy Public Relations, Randi.rosenbloom@ogilvy.com, (212) 
880-5302 
http://www.konicaminolta.com 
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY21924-20131203-01.mp4 
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CO: Konica Minolta
NI: CPR ELE *  
-0- Dec/04/2013 14:01 GMT
 
 
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