Integrating Digital Marketing and Employee Training Resources Enhances the
Customer Service Experience
MINNEAPOLIS, MN -- (Marketwired) -- 12/04/13 -- Wireless Ronin
Technologies, Inc. (OTCQB: RNIN), a leading digital marketing
technologies solutions provider, has published a new white paper
highlighting the advantages gained when retailers integrate Marketing
and Training technologies to provide product-rich training and
real-time sales support tools that connect their retail workforce to
their digital omnichannel retail environments.
Today's shopper is more educated and informed than ever before.
Therefore, in order for a sales associate to add value and enhance
the in-store experience, employers are leveraging the same technology
investments that they are making to market to their customers -- web,
digital signs, kiosks and tablets -- and utilizing them for employee
training and connected sales support tools.
Giving sales associates access to training and sales support tools
that blend marketing information with sales process information
allows them to provide a higher level of service, including:
-- Untethered cash registers resulting in improved personal interaction
-- Relevant and timely product and promotional information targeted to
influence shopper's behavior
-- In-store and companywide inventory visibility
-- Easy access to complex product information like materials, designers
-- A truly personalized shopping experience based on guest's preferences,
This white paper discusses the benefits of breaking down internal silos
between Marketing and Training to jointly develop content to educate
and support both employees and customers, ultimately resulting in
higher sales, increased profits, and the optimum customer service
To view the white paper in its entirety, click here.
About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc.
(WRT) (www.wirelessronin.com) is a pioneering marketing technologies
company. WRT combines interactive digital media -- signage, kiosks,
mobile, social media and web -- to create 360-degree solutions so
companies will be "Communicating at Life Speed(R)" to deliver the
right content at the right place at the right time. WRT's turnkey
approach includes strategic consulting, creative development,
installation, hosting, training and support. Since launching its
cloud-based RoninCast(R) content management platform in 2003, WRT has
become the leading digital marketing provider for large-scale
deployments in retail, automotive, food service and public venues.
The company is headquartered in Minneapolis, Minnesota; its common
stock trades on the OTCQB as "RNIN."
Company Media Contacts:
Manager of Communications and Investor Relations
Investor Relations Contacts:
Matt Glover or Michael Koehler
Liolios Group, Inc.
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