Healthways Extends Excellus BlueCross BlueShield Online Wellness Contract for Two Years

  Healthways Extends Excellus BlueCross BlueShield Online Wellness Contract
  for Two Years

Business Wire

NASHVILLE, Tenn. -- December 4, 2013

Healthways (NASDAQ: HWAY) has signed an agreement with Excellus BlueCross
BlueShield (BCBS) to continue administering the HealthyRewards^® online
incentive program to its HealthyBlue^® plan members through 2015.
HealthyRewards encourages HealthyBlue members to take more active roles in
managing their health and well-being by offering financial rewards that
support and recognize positive behaviors, such as eating better, exercising
more and getting routine check-ups. Healthways has administered the program
for Excellus BCBS since 2008.

According to Healthways president and chief executive officer Ben R. Leedle,
Jr., “Well-designed and managed incentive programs can be an essential driver
of sustained behavior change. With the HealthyBlue plan, Excellus BlueCross
BlueShield has developed and continues to refine a program that successfully
encourages members to take part in activities that improve their health and
well-being, and we are pleased to support the operational excellence that
contributes to member engagement and satisfaction.”

HealthyBlue plan members use a web portal to record their wellness activities
and earn points that can be redeemed for cash, gift cards and merchandise.
Healthways maintains the technology supporting the program, runs the
redemption center, provides a full-scale customer service function, and
delivers comprehensive reporting services to Excellus BCBS that grant insight
into program optimization.

About Healthways

Healthways is the largest independent global provider of well-being
improvement solutions. Dedicated to creating a healthier world one person at a
time, the Company uses the science of behavior change to produce and measure
positive change in well-being for our customers, which include employers,
integrated health systems, hospitals, physicians, health plans, communities
and government entities. We provide highly specific and personalized support
for each individual and their team of experts to optimize each participant’s
health and productivity and to reduce health-related costs. Results are
achieved by addressing longitudinal health risks and care needs of everyone in
a given population. The Company has scaled its proprietary technology
infrastructure and delivery capabilities developed over 30 years and now
serves approximately 45 million people on four continents. Learn more at


Chip Wochomurka, 615-614-4493
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