Media Alert: Jeff Koons to Unveil his BMW Art Car for US premiere at Art Basel
in Miami Beach
Artist Jeff Koons and supermodel Karolina Kurkova will reveal Koon's BMW Art
Car, the M3 GT2 race car for its North American premiere the night of the
opening day of Art Basel in Miami Beach.
During a VIP reception in the Botanical Gardens across the entrance of the
South Beach Convention Center, the Jeff Koons BMW Art Car will be displayed
for the first time in the US and will remain there until finally of the fair.
Another legendary "rolling sculpture," created by Andy Warhol, will be on
display in Art Basel's Collectors Lounge. The pop art icon painted a BMW M1
that raced in the 24-hour race at Le Mans in 1979.
The BMW Art Car Collection started when French racing driver and auctioneer
Herve Poulain invited his friend Alexander Calder to design his BMW Le Mans
24-hour race car in 1975 and so the BMW Art Car was born. Since then some of
the greatest names in contemporary art have been added to the collection
creating a wide range of artistic interpretations and there are now 17 BMW Art
Cars in total.
BMW has been a partner of Art Basel in Miami Beach since its inception and
also provides the VIP shuttle service for the fair.
Date: Wednesday, December 4, 2013
Time: 7 pm – 9 pm; 8 pm Car presentation
Place: Miami Beach Botanical Garden, 2000 Convention Center Drive, Miami Beach
Media RSVP: Stacy Morris, Corporate Communications Manager, BMW of North
America; Mobile: +1-201-370-5134; firstname.lastname@example.org
More information about the Art Car collection and images are available at:
More information about the cultural commitment of the BMW Group is available
at: www.bmwgroup.com/culture and www.bmwgroup.com/culture/overview
For questions please contact:
BMW North America
Corporate Communications Manager - Marketing & Culture
Dr. Thomas Girst
BMW Group Corporate and Governmental Affairs
Head of Cultural Engagement
Telephone: +49 89 382 24753
/PRNewswire/ -- Dec. 3, 2013/
SOURCE BMW of North America, LLC
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