Worldwide Tablet Shipments Forecast to Slow to Single-Digit Growth Rates by 2017, According to IDC

  Worldwide Tablet Shipments Forecast to Slow to Single-Digit Growth Rates by
  2017, According to IDC

Business Wire

SAN MATEO, Calif. -- December 3, 2013

According to the latest forecast from the International Data Corporation (IDC)
Worldwide Quarterly Tablet Tracker, worldwide tablet shipments are expected to
reach 221.3 million units in 2013, down slightly from a previous forecast of
227.4 million but still 53.5% above 2012 levels. Shipment growth is forecast
to slow to 22.2% year over year in 2014 to a total of 270.5 million units. By
2017, annual market growth will slow to single-digit percentages and shipments
will peak at 386.3 million units, down from the previous forecast of 407
million units.

One key factor to watch going forward is the mix of small vs. large tablets.
The market has trended toward small tablets in a big way over the last 24
months, but the rise of large phones could well push consumers back toward
larger tablets as the difference between a 6-inch smartphone and a 7-inch
tablet isn't great enough to warrant purchasing both. Apple's launch of the
iPad Air, a much thinner and lighter version of its 9.7-inch product, could
herald another market transition back toward larger screens, presuming
consumers are willing to pay the higher costs associated with bigger screens.

"In some markets consumers are already making the choice to buy a large
smartphone rather than buying a small tablet, and as a result we've lowered
our long-term forecast," said Tom Mainelli, Research Director, Tablets.
"Meanwhile, in mature markets like the U.S. where tablets have been shipping
in large volumes since 2010 and are already well established, we're less
concerned about big phones cannibalizing shipments and more worried about
market saturation."

A transition toward larger tablets could be a positive development for Windows
tablets, which generally benefit from a larger screen area. Even so,
Windows-based tablets are not expected to steal share from tablets running iOS
and Android until the latter part of the forecast.

"For months, Microsoft and Intel have been promising more affordable Windows
tablets and 2-in-1 devices," said Jitesh Ubrani, Research Analyst, Worldwide
Tablet Tracker. "This holiday season, we expect a huge push for these devices
as both companies flex their marketing muscles; however we still don't expect
them to gain much traction. We're already halfway through the holiday quarter,
and though there have been some relatively high-profile launches from the
likes of Dell, HP, and Lenovo, we've yet to see widespread availability of
these devices, making it difficult for Windows to gain share during this
crucial period."

Tablet OS Market Share, 2012 - 2017

Tablet OS    2012 Market  2013 Market  2017 Market
              Share         Share*        Share*
Android      52.0%        60.8%        58.8%
iOS          45.6%        35.0%        30.6%
Windows      0.9%         3.4%         10.2%
Other        1.4%         0.8%         0.4%
Grand Total  100.0%       100.0%       100.0%

Source: IDC Worldwide Quarterly Tablet Tracker, December 2013

* Forecast

In addition to the table above, an interactive graphic illustrating the
worldwide tablet market in 2012, 2013 and 2017 by screen size is available
here. Instructions on how to embed this graphic into online news articles and
social media can be found by viewing this press release on

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share,
and forecasts for hundreds of technology markets from more than 100 countries
around the globe. Using proprietary tools and research processes, IDC's
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results are delivered to clients in user-friendly excel deliverables and
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About IDC

International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
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fact-based decisions on technology purchases and business strategy. More than
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and industry opportunities and trends in over 110 countries. For more than 49
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Tom Mainelli, 650-350-6455
Twitter: @TomMainelli
Ryan Reith, 650-350-6242
Twitter: @ryanreith
Jitesh Ubrani, 416-673-2214
Michael Shirer, 508-935-4200
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