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Worldwide Tablet Shipments Forecast to Slow to Single-Digit Growth Rates by 2017, According to IDC



  Worldwide Tablet Shipments Forecast to Slow to Single-Digit Growth Rates by
  2017, According to IDC

Business Wire

SAN MATEO, Calif. -- December 3, 2013

According to the latest forecast from the International Data Corporation (IDC)
Worldwide Quarterly Tablet Tracker, worldwide tablet shipments are expected to
reach 221.3 million units in 2013, down slightly from a previous forecast of
227.4 million but still 53.5% above 2012 levels. Shipment growth is forecast
to slow to 22.2% year over year in 2014 to a total of 270.5 million units. By
2017, annual market growth will slow to single-digit percentages and shipments
will peak at 386.3 million units, down from the previous forecast of 407
million units.

One key factor to watch going forward is the mix of small vs. large tablets.
The market has trended toward small tablets in a big way over the last 24
months, but the rise of large phones could well push consumers back toward
larger tablets as the difference between a 6-inch smartphone and a 7-inch
tablet isn't great enough to warrant purchasing both. Apple's launch of the
iPad Air, a much thinner and lighter version of its 9.7-inch product, could
herald another market transition back toward larger screens, presuming
consumers are willing to pay the higher costs associated with bigger screens.

"In some markets consumers are already making the choice to buy a large
smartphone rather than buying a small tablet, and as a result we've lowered
our long-term forecast," said Tom Mainelli, Research Director, Tablets.
"Meanwhile, in mature markets like the U.S. where tablets have been shipping
in large volumes since 2010 and are already well established, we're less
concerned about big phones cannibalizing shipments and more worried about
market saturation."

A transition toward larger tablets could be a positive development for Windows
tablets, which generally benefit from a larger screen area. Even so,
Windows-based tablets are not expected to steal share from tablets running iOS
and Android until the latter part of the forecast.

"For months, Microsoft and Intel have been promising more affordable Windows
tablets and 2-in-1 devices," said Jitesh Ubrani, Research Analyst, Worldwide
Tablet Tracker. "This holiday season, we expect a huge push for these devices
as both companies flex their marketing muscles; however we still don't expect
them to gain much traction. We're already halfway through the holiday quarter,
and though there have been some relatively high-profile launches from the
likes of Dell, HP, and Lenovo, we've yet to see widespread availability of
these devices, making it difficult for Windows to gain share during this
crucial period."

Tablet OS Market Share, 2012 - 2017

Tablet OS     2012 Market   2013 Market   2017 Market
              Share         Share*        Share*
Android       52.0%         60.8%         58.8%
iOS           45.6%         35.0%         30.6%
Windows       0.9%          3.4%          10.2%
Other         1.4%          0.8%          0.4%
Grand Total   100.0%        100.0%        100.0%

Source: IDC Worldwide Quarterly Tablet Tracker, December 2013

* Forecast

In addition to the table above, an interactive graphic illustrating the
worldwide tablet market in 2012, 2013 and 2017 by screen size is available
here. Instructions on how to embed this graphic into online news articles and
social media can be found by viewing this press release on IDC.com.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share,
and forecasts for hundreds of technology markets from more than 100 countries
around the globe. Using proprietary tools and research processes, IDC's
Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker
results are delivered to clients in user-friendly excel deliverables and
on-line query tools. The IDC Tracker Charts app allows users to view data
charts from the most recent IDC Tracker products on their iPhone and iPad.

About IDC

International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community to make
fact-based decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. For more than 49
years, IDC has provided strategic insights to help our clients achieve their
key business objectives. IDC is a subsidiary of IDG, the world's leading
technology media, research, and events company. You can learn more about IDC
by visiting www.idc.com.

All product and company names may be trademarks or registered trademarks of
their respective holders.

Contact:

IDC
Tom Mainelli, 650-350-6455
tmainelli@idc.com
Twitter: @TomMainelli
or
Ryan Reith, 650-350-6242
rreith@idc.com
Twitter: @ryanreith
or
Jitesh Ubrani, 416-673-2214
jubrani@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com
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