ORCA's "Service as a Solution Model" Continues to Gain Attention

ORCA's "Service as a Solution Model" Continues to Gain Attention 
TORONTO, ON -- (Marketwired) -- 12/03/13 --  The millions of tons of
organic waste and overburdened landfills have finally received the
attention of policy-makers -- and they are determined to do something
about it. Massachusetts is set to become the first state in the US to
ban large producers from landfilling organic waste, and other cities,
such as Seattle, San Francisco and Los Angeles are developing "zero
waste" initiatives. The ORCA machine can be a significant component
in both of these initiatives. Introduced almost a decade ago by
Totally Green, Inc. (PINKSHEETS: TLGN) ("Totally Green" or the
"Company"), the ORCA offers a method to digest food waste on-site and
convert it to nutrient rich water within a twenty-four hour period.
The ORCA machine, in its earlier days, required a sizeable capital
expenditure to get started, and came with limited field based
support. That has changed. 
During a quarterly management meeting at Totally Green's Corporate
Headquarters in Toronto, Ontario, a review and evaluation of the
major changes in Totally Green's new approach to the marketplace was
laid out. "The business has come a long way over the past year,"
stated Shawn Dym, Totally Green's CEO. "Over the past year we've been
able to make a number of mechanical improvements to the ORCA,
successfully trialed a number of different strands of micro-organisms
to increase the digestion rate of the machines and made a number of
personnel changes internally to better execute on our mandate."  
Mr. Dym continued, "It was in August 2012 that we identified a need
to change the way we approached our product offering. We listened to
our potential customers as they told us that the ORCA Green Machine
would meet their on-site digestion needs, but noted they found it
difficult to allocate the capital required to purchase the system
outright, as well as the attention needed to properly implement and
service the ORCA." Since then the Company has successfully launched
the "Service as a Solution Model" where an ORCA machine is placed
with the prospective customer at no up-front cost to them and free
for 30 days before beginning a longer term service agreement. The
monthly cost to the customer includes all preventative maintenance,
service, and supplies needed to operate the ORCA. The monthly cost is
typically similar to or less than what they had been spending to have
a hauler truck the food waste to a landfill -- a process that is far
more damaging to the environment than the ORCA.  
After installation of the ORCA, on-site training is provided to the
customer's personnel to ensure a seamless transition to the ORCA
solution, and the common outcome from the transition is that the
customer's worries about the odors, vermin, and additional handling
problems for food waste are over. Customers have noted that the ORCA
solution can improve the efficiency and effectiveness of their
kitchen processes, greatly reduce truck traffic coming in and out of
their facilities, and eliminate the need to store food waste and the
odors associated with that. Many of these customers have also
experienced significant cost savings through the ORCA implementation,
with the added benefit of also achieving and exceeding their waste
diversion goals.  
Since the "Service as a Solution Model" was launched in Toronto late
last year, Totally Green has grown to over fifty customers who are
enjoying the benefits of the ORCA Service Solution. 
Mr. Dym noted, "The success that we've had in Toronto will definitely
help our progress as we continue to replicate our model in other
major North American markets, including New York City. The
Waldorf-Astoria Hotel in New York has quickly become a showcase for
the ORCA system as one of the first machines that we placed on our
service model in the States." Mr. Dym concluded, "We knew that it
would be nearly a year of re-tooling and re-shaping the Company's
operations. We feel confident that we not only have the superior
technology for on-site digestion, but we have also developed the
superior method for distributing this technology through our 'Service
as a Solution Model.' We plan to continue to keep our stockholders
aware of the progress of this new business model in the years to come
via our quarterly financial reporting and other press releases via
our website." 
For More Information 
You can find additional information relating to us on our website
(feedtheorca.com), or by e-mailing your request to
Shawn Dym 
Chief Executive Officer 
Totally Green, Inc. 
Tel 416-221-9066 
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