Grandma’s Molasses, America’s #1 Molasses, Unites Bakers Nationwide with Introduction of First-Ever National Cookie Exchange

  Grandma’s Molasses, America’s #1 Molasses, Unites Bakers Nationwide with
  Introduction of First-Ever National Cookie Exchange Day

Grandma’s Molasses Celebrates Sweet New Holiday with Launch of Cookie Exchange
                                    Party

Business Wire

PARSIPPANY, N.J. -- December 3, 2013

Just in time for the holiday season, all natural baking staple Grandma’s
Molasses has declared December 3 National Cookie Exchange Day, the launch of a
12-day online party encouraging cookie connoisseurs everywhere to exchange
their own favorite cookie recipes, as well as prepare, share and enjoy
molasses-inspired cookie recipes crafted by top baking bloggers from across
the country.

In celebration of this special day, Grandma’s Molasses has partnered with 12
top baking bloggers who have created custom cookie recipes inspired by their
love for molasses. Just a taste of the delectable recipes created include a
gluten-free Carrot Halwa Cookie by Nick and Ken of Rule of Yum, a Ginger Snap
Cookie by Hilah Johnson of Hilah Cooking, and the Classic Gingerbread Man by
Michelle Lettrich of Brown Eyed Baker.

In the true spirit of a cookie exchange, bakers around the country are invited
to submit their favorite molasses-inspired cookie recipes to the Grandma’s
Molasses Cookie Exchange via Facebook.com/GrandmasMolasses. Recipes can be
submitted starting today through December 14, for a chance to win $50 gift
cards daily, or the mouth-watering grand prize—a $500 gift card and year’s
supply of Grandma’s Molasses products. A panel of judges will carefully review
all submissions, judging each recipe on originality, presentation and taste,
and on December 18 the grand prize winner will be announced on the brand’s
website and all social media channels.

“Baking is a tradition that evokes feelings of nostalgia and togetherness,
especially around the holidays, so what better way to carry on that tradition
than by creating a party around our love of baking?” said Sandra Paige, Brand
Manager, B&G Foods. “In creating the Grandma’s Molasses Cookie Exchange, our
goal is to celebrate baking enthusiasts everywhere by giving them a forum to
share their passion in a fun and interactive way.”

To further elevate the Grandma’s Molasses Cookie Exchange, Grandma’s gives
back by sponsoring Cookies for Kid’s Cancer, a national non-profit
organization committed to funding new therapies used in the fight against
pediatric cancer.

Grandma’s Molasses is made from natural sugarcane juice and contains wholesome
minerals that refined sugar does not. For additional information about
National Cookie Exchange Day and Grandma’s Molasses Cookie Exchange
Sweepstakes, including a complete listing of official sweepstakes rules,
please visit FaceBook.com/GrandmasMolasses. Follow Grandma’s Molasses on
Facebook and Twitter for regular contest updates, recipes, and more.

About B&G Foods, Inc.

B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, branded shelf-stable foods
across the United States, Canada and Puerto Rico. Based in Parsippany, New
Jersey, B&G Foods’ products are marketed under many recognized brands,
including Ac’cent, B&G, B&M, Baker’sJoy, Brer Rabbit, Cream of Rice, Cream of
Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJFlats, Joan of
Arc, Las Palmas, Maple Grove Farms, Molly McButter, Mrs. Dash, NewYorkStyle,
Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil,
Regina, Rickland Orchards, Sa-són, Sclafani, SmartPuffs, Sugar Twin,
Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also
sells and distributes two branded household products, Static Guard and Kleen
Guard. For more information, please visit www.bgfoods.com.

Contact:

Media:
Allison+Partners
Erin Kelly, 646-428-0623
B&Gfoods@allisonpr.com