WeSC Relaunches US distribution, Terminates License Agreement and Names Joseph Janus CEO of WeSC America Inc.

WeSC Relaunches US distribution, Terminates License Agreement and Names Joseph
                        Janus CEO of WeSC America Inc.

PR Newswire

NEW YORK, Dec. 3, 2013

NEW YORK, Dec.3, 2013 /PRNewswire/ --WeSC – WeAretheSuperlativeConspiracy
(NYSE: WESC.ST) today has announced that it has signed a termination agreement
with Oved Apparel Group in regards to US license and distribution, thereby
taking all US operations for the brandin-house.

(Photo: http://photos.prnewswire.com/prnh/20131203/NY26861 )

The acquisition from Oved Apparel Group, with whom WeSC started working with
in June 2012, includes all apparel categories in addition to the consumer
electronic division. The move allows WeSC to implement a controlled US
distribution strategy with original WeSC designs. Future distribution for the
US includes three to four WeSC retail stores opening over the course of the
next 18 months.

"Today's announcement represents a significant development in our global
business," says newly appointed WeSC CEO Joseph Janus. "It is now time to
showcase the full potential of the brand in the US and show the American
customer the diversity, breadth and energy behind our brand. WeSC remains
deeply committed to delivering the highest quality product in all markets with
innovative design as a key area of focus. Looking ahead to 2014, WeSC America
Inc. will grow current key accounts (Apple, Macy's, Microsoft, Tilly's) with a
fresh design team, fresh management and a new collection set to launch for
Fall 2014."

WeSC will operate as an independent corporation within the US, with design and
production support coming from the global HQ in Sweden. Last month the brand
announced a new design team that includes menswear designer Mattias Sahlin,
most recently of surf brand Encore, and women's design duo Natalia Altewai and
Randa Saome, from the Swedish fashion brand ALTEWAISAOME. While the majority
of design will continue to be led out of Sweden, WeSC America is eager to
employ local vendors where ever possible, creating exclusive pieces for the

Joseph Janus, with 20 years experience from the industry, has been appointed
as Chief Executive Officer of WeSC America Inc. Janus is a former advertising
and marketing SVP of Calvin Klein and Creative Director of Bodhi. While at
Calvin Klein, he was responsible for launching new brand extensions in
fragrance, fashion and accessories including Calvin Klein Jeans, underwear,
handbags and CK one. Janus also created the luxury handbag line Bodhi, with
distribution in top retailers and expanded the Bodhi brand to include both
men's and Tech collections.

For more information visit: www.wesc.com

WeAreTheSuperlativeConspiracy is a lifestyle brand that bridges the design
sensibilities of streetwear and fashion and is strongly influenced by
counterculture, music, art, and skateboarding. Represented across 30 countries
worldwide, the Superlative Conspiracy symbolizes a group of creative minds
working towards the same goals and ideals: "Good people doing great things


Leslie Bishop/Sarah Lilburn
exposure Communications LLC
(212) 226-2530

SOURCE WeSC America Inc.

Website: http://www.wesc.com
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