Retail Sales Up, Store Shopper Traffic Down During "Black Weekend," Says ShopperTrak

   Retail Sales Up, Store Shopper Traffic Down During "Black Weekend," Says

PR Newswire

CHICAGO, Dec. 3, 2013

CHICAGO, Dec. 3, 2013 /PRNewswire/ --Black Friday shopping is no longer a
one-day event. With the promise of getting more value for their hard-earned
dollars, shoppers spent a little more money holiday shopping from Thanksgiving
Day through "Black Sunday" (Nov. 28 – Dec. 1) than they did last year.



ShopperTrak, the leading provider of shopper analytics, estimates that, when
compared to "Black Weekend" last year, brick-and-mortar retail sales increased
1.0 percent as shoppers spent an estimated total of $22.2 billion across the
four days. Retail shopper traffic decreased by 4.0 percent, to an estimated
1.8 billion store visits.

Total in-store shopper traffic increased by 9.4 percent in the apparel sector,
while traffic in the electronics sector  decreased by 6.5 percent for that
same time period.

ShopperTrak estimates that in-store shopper traffic and sales by region,
compared to Thanksgiving Day through Black Sunday of 2012, changed as

Regional Traffic                 Regional Sales
Midwest: decreased 5.4 percent   Midwest: decreased 2.9 percent
Northeast: decreased 9.8 percent Northeast: decreased 1.0 percent
South: decreased 2.3 percent     South: increased 1.8 percent
West: no change                  West: increased 5.5 percent

"Retailers stretched Black Friday deals and promotions across November –
removing the focus from just one big day of shopping," said Bill Martin,
ShopperTrak founder. "Shoppers, in turn, paced themselves. They spread their
shopping and spending not just across the holiday weekend, but also into the
days and weeks before it, contributing to a decrease in last weekend's shopper
traffic. Customers also researched store merchandise online first and more
often came to stores ready to buy particular products."

During "Black Weekend" 2012, shoppers spent $22 billion, compared to this
year's estimate of $22.2 billion. Thanksgiving Day accounted for 10.0 percent
of the four-day weekend's retail traffic in 2013. Though combined Thursday and
Friday's sales and traffic increased when compared to last year, both Saturday
and Sunday saw store traffic and sales tail off and drop.

View or download a "Black Weekend" infographic with retail store traffic and
sales data from ShopperTrak via this link:

ShopperTrak will release its next series of holiday retail store traffic data
on the following dates:

- Dec. 11, 2013 Data for week ending Dec. 8
- Dec. 18, 2013 Data for week ending Dec. 15
- Dec. 23, 2013 Data for week ending Dec. 22
- Jan. 8, 2014  Holiday retail traffic, sales recap (months of Nov. and Dec.)

About ShopperTrak

ShopperTrak is the leading global provider of shopper insights and analytics
to improve retail profitability and effectiveness. Retailers rely on
ShopperTrak for the most comprehensive and integrated solution for accurate
retail store traffic counting, interior analytics and industry benchmarking to
better understand in-store shopper behavior. More than 750 of the world's
leading retail brands have ShopperTrak services deployed in over 60,000
locations across 90 countries and territories. The Chicago-based company has
more than 200 employees, with offices in San Francisco; High Wycombe, England;
Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out
more at

SOURCE ShopperTrak

Contact: Teresa Burgin, ShopperTrak, (312) 529-5414,,
or Molly Reynolds / Kristin Ellertson, Sikich Marketing & Public Relations,
(312) 541-9300 ext. 107 / 101,,
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