Turkish Airlines Unveils New Ad Campaign with Global Brand Ambassadors Kobe
Bryant and Lionel Messi
LOS ANGELES -- December 3, 2013
Turkish Airlines, one of the world’s fastest growing airlines that was
recently voted Europe’s Best Airline for the third year in a row, today
unveiled a new ad campaign, “Widen Your World,” highlighted with a new
commercial featuring global brand ambassadors and international sports
megastars Kobe Bryant and Lionel Messi.
(Photo: Business Wire)
(Photo: Business Wire)
In the commercial that emphasizes the global network of the airline, Kobe and
Messi resume their friendly rivalry by trading “selfies” from exotic
locations, such as the Red Square in Moscow; The Great Wall of China; the
Maldives; Bangkok; and Mount Kilimanjaro, all of which are destinations
Turkish Airlines flies to. Throughout the commercial, the competitive athletes
are seen at various airports consulting the airline’s destination boards for
their flights. In the ad’s final shot, Messi takes a “selfie” in Sultanahmet
Square in Istanbul—only to be photobombed by Kobe.
“We’re excited to continue our relationship with Kobe Bryant and Lionel Messi
to heighten awareness of the many benefits of Turkish Airlines around the
world, such as our award-winning cuisine, wide global network and unsurpassed
service,” says Faruk Cizmecioglu, chief marketing officer at Turkish Airlines.
“Just as these two men are at the top of their games, so too is Turkish
Airlines, which now travels to 241 global destinations and counting.”
Members of the media were among the first to watch the commercial today at a
press conference at the Manhattan Beach Marriott in Manhattan Beach, Calif.
They screened it along with Kobe Bryant and Turkish Airlines executives.
“We are thrilled with our latest collaboration with Kobe and Messi
highlighting why Turkish Airlines is considered to be one of the best in the
world,” says Fatma Yuceler, general manager, Western USA, at Turkish Airlines.
“The commercial showcases through a playful spin on 'selfies' the numerous
global destinations Turkish Airlines flies to and our commitment to serving
our passengers in more countries than any other airline. I believe this ad
will be a conduit to bringing increased global awareness to our airline while
supporting us further expand our network.”
The new commercial builds upon last year’s viral “Kobe vs. Messi” ad, which
has been viewed more than 105 million times to date on YouTube.
To view the commercial, please click on the following link:
The commercial was developed by Crispin Porter+ Bogusky and produced by H S I
Productions, with music by Beacon Street Studios.It is scheduled to run in
the U.S. and in more than 170 countries worldwide.
About Turkish Airlines:
Established in 1933 with a fleet of only five airplanes, Star Alliance member
Turkish Airlines is today a four star airline with a fleet of 230 aircraft
(passenger and cargo) flying to 241 cities around the world, comprised of 42
domestic and 199 international destinations. One of the fastest growing
airline companies, it has received several “Passengers Choice Awards” from the
consumer ranking group, Skytrax. Based on 2013 results, Turkish Airlines has
been chosen "Best Airline in Europe" for the third year running and continued
to be “Best Airline in Southern Europe” for the fifth consecutive year. Having
the designation of “World’s Best Economy Class On-board Catering” in 2010,
Turkish Airlines has been also awarded "Best Business Class Catering” in 2013
Skytrax World Airline Awards.
Photos/Multimedia Gallery Available:
For Turkish Airlines
312-245-9805 ext. 112
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