Edmonton Oilers Headed to Rogers Place in 2016

Arena naming rights expands Rogers thirteen-year sponsorship of the Edmonton 
Oilers and strengthens company's sports leadership in Canada 
Part of Company's $700 million multi-year investment in Alberta 
EDMONTON, Dec. 3, 2013 /CNW/ - Rogers Communications, Rexall Sports 
Corporation and the Edmonton Oilers today announced the new home of the 
Edmonton Oilers will be named Rogers Place.A milestone for the new downtown 
Edmonton arena, Rogers Place is set to open its doors for the 2016 NHL season. 
This announcement extends the unprecedented 13-year telecommunications 
sponsorship deal signed at the beginning of this season which includes 
extensive brand and advertising placements, arena signage, concourse, rink, 
in-ice, in-bowl and in-game applications. Rogers is also the presenting 
sponsor of Oilers television broadcasts, the Oilers Website and the Oilers 
Mobile App. As Canada's largest provider of wireless voice and data 
communications services, Rogers will leverage its extensive network and 
multiplatform content investments to enhance fans' experiences of the games. 
"Earlier this year we were proud to announce a multi-year partnership with 
Rogers that was all about creating a superior fan experience utilizing Rogers 
products and services. Today's announcement helps make the new arena a reality 
and underscores its potential to make downtown Edmonton a magnet for our 
community and for new investment by world-class companies like Rogers," said 
Daryl Katz, Founder and Chairman of Rexall Sports Corporation. "I want to 
thank Rogers, our fans, the City of Edmonton and our many community partners 
for their support as we move ahead with what we believe will be a 
transformational development for our city." 
"Today's announcement builds on our long-term commitment to the Edmonton 
Oilers, its hockey fans and our investment in Alberta," said John Boynton, 
Executive Vice-President and Chief Marketing Officer, Rogers Communications. 
"Rogers Place will be one of the most technologically enabled stadiums in 
North America; we look forward to bringing passionate fans a connected game 
experience powered by the country's fastest LTE network." 
Rogers announced on October 1(st) a $700M commitment over the next four years 
to further enhance and expand Rogers LTE - Canada's fastest LTE network, open 
additional retail locations, fuel business growth and continue to build its 
presence in sports in Edmonton and across Alberta. 
Congratulating the Edmonton Oilers and Rogers, Mayor Don Iveson said, "This is 
a great day for Edmonton's downtown and our city. Rogers Place will become a 
beacon in our downtown, one that will foster a new sense of energy that will 
further attract development and investment in the heart of our city." 
"Based upon recent announcements, Rogers will be the leading brand in Canadian 
hockey for many years to come. Oil Country is very proud to have Rogers Place, 
sure to be Canada's most iconic new arena, as our team's future home in 2016. 
Rogers Place will serve as a catalyst for the next era of corporate investment 
in world class entertainment in downtown Edmonton," said Patrick LaForge, 
President and Chief Operating Officer, Edmonton Oilers. "Our long term 
partnership with Rogers is a natural fit. They share our commitment to be an 
industry leader and innovator of enhanced fan experiences and commitment to 
community development." 
Today's announcement strengthens Rogers' sports leadership in Canada. Rogers 
owns the naming rights to Rogers Centre stadium in Toronto, Rogers Arena in 
Vancouver and now adds Rogers Place to its roster. Rogers has a 37.5% equity 
stake in Maple Leaf Sports & Entertainment, 100% ownership of the Toronto Blue 
Jays, and long-term media agreements with the NHL, MLB, NFL, NBA, MLS, NCAA, 
Rogers Cup, UFC, international soccer, and more. 
For more information, to download photos of Rogers Place click on 
www.rogersplace.com/media 
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media 
company. We are Canada's largest provider of wireless voice and data 
communications services and one of Canada's leading providers of cable 
television, high speed internet and telephony services. Through Rogers Media 
we are engaged in radio and television broadcasting, televised shopping, 
magazines and trade publications, sports entertainment, and digital media. We 
are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and 
on the New York Stock Exchange (NYSE: RCI). For further information about the 
Rogers group of companies, please visit rogers.com.
 

SOURCE  Rogers Communications Inc. 
Tim Shipton Rexall Sports Corp. (780) 909-8584 
Luiza Staniec Rogers Communications Inc. (514) 734-6681 
Image with caption: "A glimpse of the future Rogers Place arena in Edmonton, 
Alberta; set to open its doors for the 2016 NHL season. (CNW Group/Rogers 
Communications Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20131203_C7024_PHOTO_EN_34247.jpg 
Image with caption: "Featured from the left, Edmonton Mayor Don Iveson, John 
Boynton, Executive Vice-President and Chief Marketing Officer, Rogers 
Communications and Patrick LaForge, President and Chief Operating Officer, 
Edmonton Oilers (CNW Group/Rogers Communications Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20131203_C7024_PHOTO_EN_34305.jpg 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2013/03/c7024.html 
CO: Rogers Communications Inc.
ST: Alberta
NI: TLS SPORTS NP MED  
-0- Dec/03/2013 22:37 GMT