Cypress TrueTouch Solutions Add Support for Fujifilm Metal Mesh Sensors, Delivering More-Flexible, Higher-Performance

  Cypress TrueTouch Solutions Add Support for Fujifilm Metal Mesh Sensors,
  Delivering More-Flexible, Higher-Performance Touchscreens

Development Kits Based on Fujifilm Technology Offer Standard Design Platforms,
              Providing an Effective Alternative to ITO Modules

Business Wire

SAN JOSE, Calif. -- December 3, 2013

Cypress Semiconductor Corp. (NASDAQ: CY) today announced its TrueTouch^®
capacitive touchscreen controllers support usage of metal mesh sensors from
Fujifilm. Metal mesh sensors deliver better scanning performance than
traditional indium tin oxide (ITO) sensors, and they are easier to
manufacture, cutting cost and design time. Unlike ITO, metal mesh sensors are
bendable, allowing designers to use capacitive touch capability with flexible
displays and curved surfaces. Cypress offers the CY3290-TMA500 and CYTK58
TrueTouch Evaluation Kits that enable customers to design with Fujifilm metal
mesh sensors and to leverage the industry-leading features of the TrueTouch
portfolio.

Smartphone touchscreens are constantly evolving in terms of size, surface,
shape, and performance. Manufacturing with metal mesh sensors enables lower
cost phones to integrate capacitive touch technology. The technology improves
touchscreen sensitivity and delivers robust noise immunity. Cypress has
partnered with Fujifilm and other leading metal mesh vendors to make the
technology accessible to its customers.

“Our metal mesh sensors provide the compelling alternative to ITO modules the
market has been seeking,” said Jun Ozawa, Senior Operations Manager,
Industrial Products Division at Fujifilm. “We are working closely with Cypress
and also other leading touch controller vendors, to help them bring the design
flexibility, cost efficiency, and fast, precise scanning of our sensors to
smartphones, tablets and other portable touchscreen devices.”

“Supporting metal mesh sensors and working with innovative partners such as
Fujifilm is a perfect example of how the TrueTouch team looks for new ways to
provide more value and more design options to our OEM customers,” said John
Carey, Senior Director of TrueTouch Marketing at Cypress. “We are excited to
see the unique, next-generation products our customers will bring to market
with the combination of metal mesh sensors and the best-in-class features of
our TrueTouch portfolio, especially our leading-edge Gen5 family.”

About TrueTouch

Cypress’s TrueTouch technology provides the industry’s best noise immunity,
highest SNR, best waterproofing, fastest refresh rates, lowest power
consumption, and world’s best accuracy and linearity. The flexible TrueTouch
solution allows customers to rapidly develop leading-edge solutions without
having to buy turnkey modules. They have a choice of using touch sensors
(glass or film) and LCDs from preferred partners, and can develop innovative
mechanical designs ranging from flat to curved surfaces of varying thickness.
The patented capacitive sensing technology of TrueTouch devices offers robust
noise immunity that enables flawless operation in noisy RF and LCD
environments. Additional TrueTouch information is available at
touch.cypress.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC^® 1, PSoC 3, PSoC 4, and PSoC 5LP
programmable system-on-chip families. Cypress is the world leader in
capacitive user interface solutions including CapSense^® touch sensing,
TrueTouch touchscreens, and trackpad solutions for notebook PCs and
peripherals. Cypress is a world leader in USB controllers, which enhance
connectivity and performance in a wide range of consumer and industrial
products. Cypress is also the world leader in SRAM and nonvolatile RAM
memories. Cypress serves numerous major markets, including consumer, mobile
handsets, computation, data communications, automotive, industrial, and
military. Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, TrueTouch, PSoC, and CapSense are registered
trademarks of Cypress Semiconductor Corp. All other trademarks are property of
their owners.

Contact:

Cypress PR
Samer Bahou, 408-232-4552
samer.bahou@cypress.com
 
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