American Apparel Opens New Shop-in-Shop in Amsterdam

             American Apparel Opens New Shop-in-Shop in Amsterdam

PR Newswire


LOS ANGELES and AMSTERDAM, Dec. 3, 2013 /PRNewswire/ --American Apparel
(Amex: APP), the vertically integrated clothing manufacturer based in downtown
Los Angeles, has opened a new shop-in-shop inside the flagship De Bijenkorf in
Amsterdam. The company's 60 sq. m. concession space inside the high-end
department store in the Netherlands will be located on Dam Square, the main
town square in Amsterdam.

"We are excited to open this new location in the heart of the city center. Our
brand has always resonated well with the Dutch customer and we've been looking
forward to bringing this new shopping experience to them," said Marsha Brady,
a creative director for American Apparel.

The store will showcase the company's line of fashionable basics alongside its
new lines which feature leather, denim and winter products. Its initial
inventory will consist of over 50 styles of women's garments. The concession
space officially opened on December 2, launching right into the peak
end-of-year shopping season.

The concession with De Bijenkorf will be the company's 3rd in Amsterdam,
adding to its two locations in the Jordaan and Grachtengordel neighborhoods.
The company also brought its world-famous factory flea market to the city
earlier this year. It also joins the company's history of shop-in-shop
locations around the world, ranging from nearby London to Sydney, Melbourne,
and Hong Kong.

"We've found that our shop-in-shop locations are perfect for metropolitan
customers who desire access to a variety of products during a shopping trip.
We've also found that it exposed us to new customers and demographics who have
gone one to become regular shoppers and fans of the American Apparel, Made in
USA brand," said Brady.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and
retailer of branded fashion basic apparel based in downtown Los Angeles,
California. As of August 31, 2013, American Apparel had approximately 10,000
employees and operated 245 retail stores in 20 countries, including the United
States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium,
France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Australia,
Japan, South Korea, and China. American Apparel also operates a global
e-commerce site that serves over 60 countries worldwide at In addition, American Apparel operates a
leading wholesale business that supplies high quality T-shirts and other
casual wear to distributors and screen printers.

SOURCE American Apparel

Contact: Marsha Brady, 213-488-0226
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