Digital Ally to Launch Feature-Rich DVM-800 In-Car Video System

Digital Ally to Launch Feature-Rich DVM-800 In-Car Video System 
FirstVU HD Body Camera Continues to Gain Market Traction, Bolstered
by VuLink Connectivity 
LENEXA, KS -- (Marketwired) -- 12/03/13 --  Digital Ally, Inc.
(NASDAQ: DGLY), which develops, manufactures and markets advanced
video surveillance products for law enforcement, homeland security
and commercial applications, today announced that the Company plans
to commercially launch the newest addition to its family of in-car
video systems, the DVM-800, during the month of December 2013. 
The DVM-800 is a high-end digital in-car video system with five-year
warranty protection that provides top-of-the-line capabilities at
significant upfront and long-term savings. Starting at a price of
less than $3,500, which is at least $1,500 less than comparable video
systems, the DVM-800 is also available with a credit discount for
customers that trade in their existing in-car video systems. The
Advance Exchange warranty available with the DVM-800 also allows law
enforcement agencies that wish to upgrade to a new model in the
future to opt for Digital Ally to buy the system back under the
Company's customer loyalty credit "guaranteed buyback program".  
The DVM-800 In-Car Video System's base package features four cameras,
dual camera simultaneous recording, wireless download, 720-pixel
resolution that maximizes quality with storage space requirements,
secure redundant recording to allow a continuous loop to be saved on
the internal memory while individual incidents are saved on a
removable SD card, a 2.4Ghz wireless microphone, an integrated
3.5-inch color monitor that is invisible when not in use and supports
an automatic back-up camera display, GPS with interactive back office
incident mapping, detailed vehicle and metadata, minimum 32GB of
solid state memory, pre-event recording to capture events that occur
before a recording is activated, automatic recording triggers, a
"mark" button to tag important events and locations, internal battery
backup and LED status indicators, among other features. 
"We have been extremely pleased with the level of interest our
DVM-800 has attracted among law enforcement agencies even prior to
the official market launch," commented Stanton E. Ross, Chief
Executive Officer 
of Digital Ally, Inc. "The feature-rich DVM-800 was
a hit at the International Association of Chiefs of Police Conference
in Philadelphia in October, and we are delighted to announce the
December commercial launch of the product. We have already received
over $50,000 in pre-launch orders for the DVM-800 and expect to begin
shipping units to customers before the end of 2013."  
The Company also announced that its new FirstVU HD Body Camera
continues to gain traction in the marketplace. In addition to orders
previously received, Digital Ally recently obtained an order for 35
FirstVU HD units from a Tribal police department. Over 300 test and
evaluation programs are now underway with law enforcement agencies,
with active and completed test and evaluation projects representing
potential sales estimated at over 6,000 units. Such test and
evaluation programs do not necessarily translate into orders.
Agencies must first be satisfied with the results of their tests and
evaluations of the FirstVu HD product, and then follow requisition
procedures, secure appropriate approvals, and ascertain that funding
is available, which is never assured, before actually placing the
orders. To date, the Company has sold over 450 FirstVU HD body
The versatility and productivity of the FirstVU HD is bolstered by
the availability of the recently-introduced VuLink(TM), which allows
the cooperative linking of Digital Ally's Vehicle-Mounted Video
Systems and the FirstVU HD Body-Worn Video System. The VuLink is the
first product on the market that enables body cameras and in-car
video systems to be automatically or manually activated
simultaneously. For example, when a vehicle's lights are activated,
the body camera will automatically begin recording simultaneously
with the vehicle's video system, thereby removing any distraction to
the driver or the chance that the officer may forget to activate a
recording manually.  
Alternatively, if the officer is away from the vehicle when an
incident occurs, VuLink will allow him/her to remotely start
recordings on both systems with the FirstVU HD. The recordings can
later be uploaded into the Company's VuVault software, which can link
the body cam and in-car video recordings of the incident together.  
"VuLink provides a truly effortless way to capture a vehicle video
system's broad views of an incident around and inside the vehicle,
which can include the individual wearing the body camera, as well as
the personal perspective of the wearer, regardless of where the job
takes them," added Ross.  
About Digital Ally, Inc. 
Digital Ally, Inc. develops, manufactures and markets advanced
technology products for law enforcement, homeland security and
commercial applications. The Company's primary focus is digital video
imaging and storage. For additional information, visit 
The Company is headquartered in Lenexa, Kansas, and its shares are
traded on The Nasdaq Capital Market under the symbol "DGLY". 
This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Act of 1934. These forward-looking statements are
based largely on the expectations or forecasts of future events, can
be affected by inaccurate assumptions, and are subject to various
business risks and known and unknown uncertainties, a number of which
are beyond the control of management. Therefore, actual results could
differ materially from the forward-looking statements contained in
this press release. A wide variety of factors that may cause actual
results to differ from the forward-looking statements include, but
are not limited to, the following: whether the Company will be able
to improve its revenues and operating results in 2013 given the
current economic environment; the Company's ability to deliver its
newer product offerings as scheduled and have them perform as
anticipated, including the DVM-800, FirstVU HD and VuLink; its
ability to obtain the required components and products on a timely
basis; its ability to maintain or expand its share of the markets in
which it competes, including those outside the law enforcement
industry; whether the initial interest shown in the DVM-800 product
will translate into sales of the product; whether the results of the
test and evaluation programs and interest shown in the FirstVU HD and
VuLink products will translate into sales of the products, including
the potential for orders exceeding 6,000 units; competition from
larger, more established companies with far greater economic and
human resources; its ability to attract and retain customers and
quality employees; the effect of changing economic conditions; and
changes in government regulations, tax rates and similar matters.
These cautionary statements should not be construed as exhaustive or
as any admission as to the adequacy of the Company's disclosures. The
Company cannot predict or determine after the fact what factors would
cause actual results to differ materially from those indicated by the
forward-looking statements or other statements. The reader should
consider statements that include the words "believes", "expects",
"anticipates", "intends", "estimates", "plans", "projects", "should"
or other expressions that are predictions of or indicate future
events or trends, to be uncertain and forward-looking. The Company
does not undertake to publicly update or revise forward-looking
statements, whether as a result of new information, future events or
otherwise. Additional information respecting factors that could
materially affect the Company and its operations are contained in its
annual report on Form 10-K for the year ended December 31, 2012 and
quarterly report on Form 10-Q for the three and nine months ended
September 30, 2013, as filed with the Securities and Exchange
For Additional Information, Please Contact: 
Stanton E. Ross
(913) 814-7774
RJ Falkner & Company, Inc.
Investor Relations Counsel 
(800) 377-9893 
or via email at 
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