Korn Ferry Ignites New Brand
Pioneering Leadership and Talent Firm Unveils New Identity and Positioning
Aligned to Broadened Value Proposition
LOS ANGELES, Dec. 3, 2013
LOS ANGELES, Dec. 3, 2013 /PRNewswire/ -- Korn Ferry (NYSE:KFY), a single
source of leadership and talent consulting services, today revealed its
evolved brand expression. The move marks the most significant brand
transformation since Korn/Ferry International was founded in 1969 by Lester
Korn and Richard Ferry.
The refreshed brand – which includes a new logo, brand platform and multimedia
creative campaign –is designed to mirror Korn Ferry's strategic shift from
traditional provider of executive search into broad provider of leadership and
"Leadership and talent is the single greatest issue on the minds of CEOs and
their boards today, which is why Korn Ferry is seizing the opportunity to
create the world's preeminent leadership and talent consulting organization"
said Gary D. Burnison, CEO, Korn Ferry. "The time had come to boldly enhance
our brand to reflect the dynamic, multi-faceted organization into which we
have evolved. Korn Ferry is increasingly the bridge between our clients'
business and talent strategies."
After an extensive process that included employee interviews, client focus
groups and creative exploration, Korn Ferry is introducing the new brand
through an all-new corporate website, kornferry.com, updated signage and
interior branding for the firm's 80 global offices, and a multimedia creative
campaign spanning print, online and outdoor media.
"Our new brand expression is confident, classically modern and rich in
meaning," said Mike Distefano, Senior Vice President and CMO, Korn Ferry.
"Korn Ferry is making a bold statement about our ability to design, build,
attract and ignite talent that will drive dramatic change in the organizations
we serve. In the weeks and months ahead, we look forward to introducing our
clients, colleagues and shareholders to the full array of what our new brand
A key expression of the new corporate identity is a contemporized logo,
featuring a new monogram that uses a system of lines to represent the firm's
ability to bring together the right solutions to invigorate and drive dramatic
change in the organizations it serves. A simplified company name ("Korn
Ferry") better reflects Korn Ferry's pioneering, energetic spirit, and
encourages consistency across our global network of offices.
About Korn Ferry
At Korn Ferry, we design, build, attract and ignite talent. Since our
inception, clients have trusted us to help recruit world-class leadership.
Today, we are a single source for leadership and talent consulting services to
empower businesses and leaders to reach their goals. Our solutions range from
executive recruitment and leadership development programs, to enterprise
learning, succession planning and recruitment process outsourcing (RPO). Visit
www.kornferry.com for more information on Korn Ferry, and
www.kornferryinstitute.com for thought leadership, intellectual property and
SOURCE Korn Ferry
Contact: Stacy Levyn, +1-310-556-8502, email@example.com
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