Gaiam Releases Rodney Yee's Yoga For Your Week -- Featuring Five Daily
Practices -- Available Digitally And On DVD
NEW YORK, Dec. 3, 2013
NEW YORK, Dec. 3, 2013 /PRNewswire/ --Gaiam, Inc., the leading distributor of
lifestyle media, today announced the release of Rodney Yee's Yoga for Your
Week available digitally and on DVD. Renowned yogi Rodney Yee's newest
program with Gaiam offers five unique practices, each focusing on various
aspects of the mind and body.
Yoga for Your Week continues to broaden the consumer audience for yoga by
offering five daily practices, helping users lose weight, reduce stress and
increase flexibility in just 20 minutes a day. Each practice is designed to
focus on a different result: mental focus, energy, flexibility, strength, and
The number of people practicing yoga continues to grow each year. According to
the 2013 Yoga Single Sports Participation Report published by SFIA, more than
23 million people in the U.S. currently participate in yoga – an increase of
5.2 percent from the previous year.
"I'm not surprised that yoga is now more mainstream than ever before. I have
personally witnessed yoga expanding into other areas of fitness, as it
benefits the entire body, from increased levels of energy, improved strength
and flexibility, to overall health," says Yee. "What I love about this new
program is the positive effect it can have on anyone's life – whether someone
is new to yoga, or is already an experienced practitioner looking to improve
or advance his or her practice."
Yoga for Your Week features five 20-minute yoga practices that can be done
separately throughout the week or combined together:
oA.M. Connection – Offers grounding poses and gentle stretches that wake
up the body and increase mental focus – a perfect way to start the day.
oP.M. Release – A series of slow, mindful movements that help release the
stress of the day and create a calmer, quieter state of mind and body.
oEnergy – This flowing practice increases circulation and draws energy up
and through the body to develop openness and creativity, both mentally and
oStrength – Builds strength and endurance while allowing the user to work
up to new, challenging poses.
oFlexibility – This relaxing practice stretches the body slowly and deeply
as it focuses on overall flexibility to increase range of motion and make
daily activities easier and pain-free.
"Health and fitness continue to be top of mind for many, but between work,
family, and other day-to-day responsibilities, it can be difficult for people
to find the time to exercise throughout the week," says Susan Haney, SVP of
Marketing at Gaiam. "Yoga for Your Week offers consumers an efficient and
effective yoga practice they can do in just 20-minutes."
Rodney Yee's Yoga for Your Week is available on December 3, 2013 digitally on
Gaiam TV and iTunes. The DVD can be found on Gaiam.com, Amazon.com, Target and
wherever DVDs are sold nationwide. It is approximately 100 minutes with a
suggested retail price of $14.98.
About Rodney Yee
Rodney Yee, based in New York City, is one of the most sought-after yoga
instructors in the world. Rodney Yee's Yoga for Beginners ranks among the top
selling fitness DVDs. For over 15 years, he has taught advanced yoga training
courses across the country. Yee is a former gymnast and ballet dancer with the
Oakland Ballet Company and the Matsuyama Ballet Company and studied philosophy
and physical therapy at the University of California Davis and Berkeley. Yee
has appeared on Oprah, the PBS special "The Practical Power of Yoga," and
contributes to a variety of yoga and healthy lifestyle publications including
Yoga Journal, Self, Shape, and Fitness.
Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle
media and fitness accessories. With a wide distribution network that consists
of over 40,000 retail doors, close to 15,000 store within stores, 5,000
category management locations, along with e-commerce and digital subscriptions
platforms, Gaiam is dedicated to providing solutions for healthy and
eco-conscious living. The company dominates the health and wellness category.
For more information about Gaiam, please visit www.gaiam.com or call
Video with caption: "Rodney Yee's Yoga For Your Week DVD." Video available
SOURCE Gaiam Inc.
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