Bravissimo! Tim Hortons Extreme Italian Sandwich is back

- Originally introduced as a limited-time offer, the popular Extreme Italian 
Sandwich lives on - 
OAKVILLE, ON, Dec. 2, 2013 /CNW/ - Viva l'italiano estremo! After selling out 
within weeks when introduced for a limited time in August 2013, the bold and 
zesty Extreme Italian Sandwich is back by popular demand, and starting today 
it's here to stay as a permanent Tim Hortons lunch menu item. 
"Our guests told us they were looking for variety at lunch, and our Extreme 
Italian Sandwich delivered with its big, bold, zesty taste," says David 
McMullen, Vice President, Marketing, Tim Hortons Canada. "Extreme Italian 
quickly rose to be one of our top-selling sandwiches and solidified Tim 
Hortons position as a leading lunch destination. Feedback from our guests 
about the sandwich was unequivocal: they loved it, so we brought it back." 
Stacked with layers of the bold Italian flavour of ham capicollo, genoa 
salami, and pepperoni, the Extreme Italian Sandwich is topped with mozzarella 
and a creamy sundried tomato sauce, and served on a soft, fresh parmesan and 
herbed-topped bun. 
The new Extreme Italian Sandwich is made fresh to order for each guest and is 
available at participating Tim Hortons restaurants across Canada for $4.99. 
To celebrate the return of the Extreme Italian Sandwich, guests can take a fun 
"course" in Italian at www.TimHortons.com/ExtremeItalian to learn popular 
phrases and hand gestures Italian-style. Fans can also join the "Extreme 
Italian" conversation to learn Italian words of the day on 
www.Facebook.com/timhortons, or by following @TimHortons and posting their 
Extreme Italian Sandwich photos on Instagram @TimHortons. 
Tim Hortons Inc. Overview  Tim Hortons is one of the largest publicly-traded 
restaurant chains in North America based on market capitalization, and the 
largest in Canada. Operating in the quick service segment of the restaurant 
industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu 
that includes premium coffee, hot and cold specialty drinks (including lattes, 
cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh 
baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared 
foods and other food products. As of September 29, 2013, Tim Hortons had 
4,350 systemwide restaurants, including 3,500 in Canada, 817 in the United 
States and 33 in the Gulf Cooperation Council. More information about the 
Company is available at www.timhortons.com.
 

SOURCE  Tim Hortons 
or to arrange an interview, please contact: 
Michelle Robichaud robichaud_michelle@timhortons.com 905-339-5047 
Image with caption: "Tim Hortons Extreme Italian Sandwich is back! Full of 
bold and zesty flavour, the Extreme Italian Sandwich is stacked with layers of 
ham capicollo, genoa salami and pepperoni, topped with mozzarella and a creamy 
sundried tomato sauce, and served on a soft, fresh parmesan and herbed-topped 
bun. (CNW Group/Tim Hortons)". Image available at:  
http://photos.newswire.ca/images/download/20131202_C6541_PHOTO_EN_34153.jpg 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2013/02/c6541.html 
CO: Tim Hortons
ST: Ontario
NI: RES FBR FOD NP  
-0- Dec/02/2013 13:00 GMT
 
 
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