- Originally introduced as a limited-time offer, the popular Extreme Italian
Sandwich lives on -
OAKVILLE, ON, Dec. 2, 2013 /CNW/ - Viva l'italiano estremo! After selling out
within weeks when introduced for a limited time in August 2013, the bold and
zesty Extreme Italian Sandwich is back by popular demand, and starting today
it's here to stay as a permanent Tim Hortons lunch menu item.
"Our guests told us they were looking for variety at lunch, and our Extreme
Italian Sandwich delivered with its big, bold, zesty taste," says David
McMullen, Vice President, Marketing, Tim Hortons Canada. "Extreme Italian
quickly rose to be one of our top-selling sandwiches and solidified Tim
Hortons position as a leading lunch destination. Feedback from our guests
about the sandwich was unequivocal: they loved it, so we brought it back."
Stacked with layers of the bold Italian flavour of ham capicollo, genoa
salami, and pepperoni, the Extreme Italian Sandwich is topped with mozzarella
and a creamy sundried tomato sauce, and served on a soft, fresh parmesan and
The new Extreme Italian Sandwich is made fresh to order for each guest and is
available at participating Tim Hortons restaurants across Canada for $4.99.
To celebrate the return of the Extreme Italian Sandwich, guests can take a fun
"course" in Italian at www.TimHortons.com/ExtremeItalian to learn popular
phrases and hand gestures Italian-style. Fans can also join the "Extreme
Italian" conversation to learn Italian words of the day on
www.Facebook.com/timhortons, or by following @TimHortons and posting their
Extreme Italian Sandwich photos on Instagram @TimHortons.
Tim Hortons Inc. Overview Tim Hortons is one of the largest publicly-traded
restaurant chains in North America based on market capitalization, and the
largest in Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu
that includes premium coffee, hot and cold specialty drinks (including lattes,
cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh
baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared
foods and other food products. As of September 29, 2013, Tim Hortons had
4,350 systemwide restaurants, including 3,500 in Canada, 817 in the United
States and 33 in the Gulf Cooperation Council. More information about the
Company is available at www.timhortons.com.
SOURCE Tim Hortons
or to arrange an interview, please contact:
Michelle Robichaud firstname.lastname@example.org 905-339-5047
Image with caption: "Tim Hortons Extreme Italian Sandwich is back! Full of
bold and zesty flavour, the Extreme Italian Sandwich is stacked with layers of
ham capicollo, genoa salami and pepperoni, topped with mozzarella and a creamy
sundried tomato sauce, and served on a soft, fresh parmesan and herbed-topped
bun. (CNW Group/Tim Hortons)". Image available at:
To view this news release in HTML formatting, please use the following URL:
CO: Tim Hortons
NI: RES FBR FOD NP
Press spacebar to pause and continue. Press esc to stop.