Watch Live

Tweet TWEET

NIKE, Inc. Unveils ColorDry Technology and High-Tech Taiwanese Facility to Eliminate Water and Chemicals in Dyeing

  NIKE, Inc. Unveils ColorDry Technology and High-Tech Taiwanese Facility to
  Eliminate Water and Chemicals in Dyeing

Business Wire

TAIPEI, Taiwan -- December 2, 2013

NIKE, Inc. (NYSE:NKE) today revealed another step in the vision NIKE, Inc.
President and CEO Mark Parker recently described at its Investor Meeting, as a
“manufacturing revolution”. NIKE, Inc. celebrated the opening of a waterfree
dyeing facility featuring high-tech equipment to eliminate the use of water
and process chemicals from fabric dyeing at its Taiwanese contract
manufacturer Far Eastern New Century Corp. NIKE, Inc. has named this
sustainable innovation “ColorDry” to highlight the environmental benefits and
unprecedented coloring achieved with the technology.

Dyed fabric emerges from the ColorDry dye vessel. (Photo: Business Wire)

Dyed fabric emerges from the ColorDry dye vessel. (Photo: Business Wire)

Today’s opening event follows NIKE, Inc.’s February 2012 announcement that it
had taken a strategic stake in Dutch start-up, DyeCoo Textile Systems B.V., a
company that invented a technology to replace water, normally used for dyeing,
with recyclable CO2, reducing energy use and eliminating the need for added
chemicals in the process.

On average, an estimated 100-150 liters of water is needed to process one kg
of textiles today. Industry analysts estimate that more than 39 million tons
of polyester will be dyed annually by 2015. NIKE, Inc.’s Chief Operating
Officer, Eric Sprunk, believes that as businesses recognize the need to reduce
dependence on constrained resources, manufacturing innovation can play a key
role.

“NIKE, Inc. innovates not only in the design of our products but also in how
they are made. We see sustainability and business growth as complementary and
our strategy is to prioritize relationships with factory groups that
demonstrate a desire to invest in sustainable practices and technologies. Our
collaboration with Far Eastern and DyeCoo, to develop and scale the ColorDry
process, is an important milestone on our path towards manufacturing
innovation,” said Sprunk.

Initial indications from Far Eastern New Century Corp. (FENC) show the
ColorDry process is both more efficient and more consistent than traditional,
resource-intensive dyeing methods. “Compared to traditional dyeing methods,
the ColorDry process reduces dyeing time by 40%, energy use by around 60% and
the required factory footprint by a quarter. It’s also the most saturated,
intense and consistent color we’ve seen,” said Mr Kuenlin Ho, Exec. Vice
President at FENC.

The dyehouse opening and technology demonstration was attended by NIKE, Inc.,
FENC and DyeCoo executives along with other NIKE, Inc. vendors and members of
the Taiwanese Government, who also heard that Netherlands-based DyeCoo will
soon open an office in Taiwan to service increasing demand for its technology.

“NIKE, Inc.’s commitment as an investor and technical partner is unique in
supporting DyeCoo to reach its true potential. IKEA also invested in DyeCoo
and both companies have connected us with supply chain partners. I see
enormous possibilities to reshape the dyeing industry and adjacent industries
as we work together to expand the application of our technology beyond
polyester,” said Geert Woerlee, of DyeCoo.

Consumers can expect to see NIKE, Inc. ColorDry products in the marketplace
from early 2014.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131202006450/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50761222&lang=en

Contact:

NIKE, Inc.
Del Hudson, +1-503-671-5711
del.hudson@nike.com
 
Press spacebar to pause and continue. Press esc to stop.