Sun Media Corporation Becomes an Official Media Partner of the Canadian Olympic
Agreement will see Sun Media cover the Sochi 2014 and Rio 2016
MONTREAL, QUEBEC -- (Marketwired) -- 11/29/13 -- Sun Media
Corporation, a subsidiary of Quebecor Media, is pleased to announce
that it has reached a partnership agreement with the Canadian Olympic
Committee (COC) as the COC's official national French-language media
partner and its regional French and English-language media partner.
The 3-year-plus agreement allows Sun Media Corporation newspapers to
provide their readers with unprecedented coverage of the 2014 Winter
Olympic Games in Sochi and the 2016 Summer Olympic Games in Rio.
This two-pronged partnership, at the national and regional levels,
bolsters Sun Media Corporation's position as the leading source of
sports news and information. "Canadians look forward to the Games in
Sochi and Rio and the great performances from our athletes," said
Marcel Aubut, President of the Canadian Olympic Committee. "Our
objective is to deliver all the excitement of the Games to Canadians
by following their favourite athletes' every move. That's why we're
relying on the power of Sun Media Corporation's network. We're
confident that sports fans will be thrilled with its extensive sports
Every day, thanks to Sun Media Corporation's multiple publications,
readers can enjoy exclusive editorial content and privileged access
to athletes from around Quebec and Canada. In Quebec, our extensive
coverage will be featured in Le Journal de Montreal, Le Journal de
Quebec, the free urban daily 24 Heures, and our community weeklies.
In the rest of Canada, readers can follow exclusive and in-depth
English-language coverage in the Toronto Sun, Winnipeg Sun, Calgary
Sun, Edmonton Sun, Ottawa Sun, London Free Press, 24 Hours, and our
many community newspapers.
Our readers are front row centre at the Olympic Games
In an effort to provide readers with rich and compelling content, Sun
Media Corporation fields a team of experienced journalists and
special correspondents at the Olympic Games. Readers will be front
row centre thanks to comprehensive daily reports, in-depth analysis,
interviews, and an abundance of expert commentary publ
ished in our
newspapers and their respective websites. What's more, readers can
follow the updated medal count, find out about forthcoming events in
the competition, and follow our contributors' blogs (which will also
appear on the web sites of Quebecor Media's newspapers).
"As you can see, professional and amateur sport is prominently
featured on all of Quebecor's media platforms," said Robert Depatie,
President and CEO of Quebecor. "We are very proud of this new
partnership with the Canadian Olympic Committee. I can assure you
that we will be there to cover the performance of our Canadian
athletes. We wish them every success at the Sochi Winter Olympics in
2014 and the Rio games in 2016."
"We're extremely proud to partner with the Canadian Olympic Committee
for the upcoming Olympic Games," said Mike Power, Publisher, The
Toronto Sun and Vice President, Advertising, Ontario, Sun Media
Corporation. "It's a natural partnership given Sun Media
Corporation's expertise and reputation in the field of sports
coverage and our readers' avid interest in sports."
Plenty of prizes to win
To celebrate this partnership agreement, several exclusive contests
will be held in conjunction with the various festivities surrounding
the Olympic Games.
Sun Media Corporation takes this opportunity to wish all the athletes
who proudly represent Canada the best of success as they strive for
excellence in the next Olympic Games!
About Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is
Canada's largest newspaper publisher, based on paid and free
circulation, publishing over 15.1 million copies each week. With 36
paid-circulation daily newspapers and 3 free dailies in 9 of the 10
largest urban markets in Canada, each with its own dedicated website,
and almost 200 community newspapers, shopping guides and other
specialty publications, Sun Media Corporation's English and French
language newspapers and websites make it a leading provider of local
news and information. Sun Media Corporation includes the activities
of Osprey Media and Canoe.ca, an integrated enterprise offering
e-commerce, information and communication services that operates a
network of Internet portals that attracts over 10.5 million unique
visitors per month in Canada, including 5.7 million in Quebec. Sun
Media Corporation also provides a range of commercial printing and
related services as well as distribution services for newspapers,
flyers and magazines.
About the Canadian Olympic Committee
The Canadian Olympic Committee leads the achievement of the Canadian
Olympic Team's podium success and advances Olympic values in Canada.
Independent and predominantly privately funded, the Canadian Olympic
Committee delivers resources that Canada's elite athletes need to
perform at their best and give their everything every day. The
backbone of Canada's Olympic movement, the Canadian Olympic Committee
works with National Sport Federations to prepare the Team for the
Olympic, Youth Olympic and Pan American Games. By sharing our
athletes' stories, we inspire all Canadians through the power of
sport: 24 hours a day, 7 days a week, 365 days a year.
Sun Media Corporation, Quebecor Media
Vice President, Public affairs
Canadian Olympic Committee Media Office:
Luc Beaudin, Coordinator,
Communications and Media Relations
Manager, Media Relations
Executive Director, Communications
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