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STMicroelectronics Imaging Technology Helps Visually Impaired



STMicroelectronics Imaging Technology Helps Visually Impaired

OrCam uses ST camera module and image processor to compensate for lost visual
                                  abilities

GENEVA, Switzerland, Nov. 28, 2013 (GLOBE NEWSWIRE) -- STMicroelectronics
(NYSE:STM), a global semiconductor leader serving customers across the
spectrum of electronics applications, announced that its 5.1 mega-pixel camera
module and low-power digital image processor are being used in the
revolutionary OrCam camera, a small device that clips on to eyeglasses and
dramatically improves the mobility and ability of visually-impaired people to
"read" signs, packaging and publications.

By pointing to an object, the wearer tells the OrCam camera what they need
interpreted. The ST VX6953 camera module and STV0987 image processor work
together to analyze and interpret the scene before the eye-glass-mounted
device aurally describes it to the user. Using the ST technology and its own
algorithms, the OrCam camera quickly reads a scene or text in different
lighting conditions and on a variety of surfaces, including newspapers and
signs. Moreover, while the camera comes with a pre-stored library of objects,
the wearer can continue to teach OrCam new objects as they use it.

"The VX6953 from ST gave us the ability to deliver a very compact unit, in a
short time frame. Its EDOF (Extended Depth Of Field) capability enabled us to
work with a fixed-focus camera, and thus saved us space, power and the time it
takes auto-focus modules to adjust to changing situations," said Prof. Amnon
Shashua, co-founder and chairman of OrCam Technologies.

"ST continues to look at opportunities where our innovative products and
technologies help make a positive difference to people's lives," said Paul
Grimme, Executive Vice President and General Manager, Sales and Marketing,
Europe, Middle East, and Africa Region, STMicroelectronics. "Applying our
camera module and image processor to help the visually impaired safely cross
streets and read street signs, the newspaper, or a menu in a restaurant, is a
real example of how ST makes life.augmented."

OrCam can be ordered through the company's website at: www.orcam.com

According to OrCam, there are 342 million adults worldwide with significant
visual impairment. The US National Health Center for Health Statistics claims
more than 21 million adults suffer from visual impairment.

About STMicroelectronics

ST is a global leader in the semiconductor market serving customers across the
spectrum of sense and power and automotive products and embedded processing
solutions. From energy management and savings to trust and data security, from
healthcare and wellness to smart consumer devices, in the home, car and
office, at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting more from
technology to get more from life, ST stands for life.augmented.

In 2012, the Company's net revenues were $8.49 billion. Further information on
ST can be found at www.st.com.

For Press Information Contact:

STMicroelectronics
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
michael.markowitz@st.com

ST Imaging in OrCam Camera

HUG#1746432

STMicroelectronics Imaging Technology Helps Visually Impaired:
http://hugin.info/152740/R/1746432/587917.pdf

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