Tips to help drivers navigate the roads of the season despite Canadian winter
NASHVILLE, TN, Nov. 28, 2013 /CNW/ - As winter weather blankets Canada in the
coming days, Bridgestone Americas is sharing their expertise to help drivers
prepare for the conditions ahead by debunking four winter driving myths.
Myth 1: You don't need winter tires unless it's snowing.
-- A snowplow can't clear the cold. When it comes to winter tires,
temperature matters. "All tire rubber will begin to stiffen as
the weather gets colder, but the latest generations of winter
tires remain flexible in freezing temperatures, maintaining
traction and available grip," said Anant Gandhi, Bridgestone
Americas product manager. "Your tires are the one thing between
your car and the pavement. As temperatures approach freezing,
winter tires can provide increased traction, braking and
Myth 2: If you have all wheel drive, you're good to go in the snow.
-- Four-wheel drive gets you going by making the most of tire
traction, but it doesn't improve stopping or cornering. That
depends on tire grip. Many people believe that four-wheel drive
is all powerful in winter conditions, but when it comes to
stopping it's all about tire grip. That's when winter tires are
especially important. Installing winter tires on all wheel
positions will improve surface grip in most winter road
Myth 3: If you have all-season tires, you may not need to switch to winter
-- All-season tires are designed with both winter and summer
performance in mind, but they do not offer maximum performance
in either season. Winter tires are designed to remain flexible
even at extremely low temperatures.
"An all-season tire and even an M&S (mud and snow) tire do not provide maximum
traction in wintery conditions as a true winter tire does," added Gandhi.
"When you equip your vehicle with winter tires you may be better prepared for
changing road conditions."
Myth 4: Under-inflate your tires for better traction.
-- Never reduce tire pressures in an attempt to increase traction
on snow or ice. "Deflating your tires simply doesn't work in
this situation. In fact, you could end up damaging your tires
if you drive on them under-inflated," said Gandhi.
For more information about winter tires, visit www.conquerthecold.com and for
additional tips from Bridgestone's Canadian winter driving expert, John
Mahler, contact 647-893-1741. Media who wish to request interviews with
Bridgestone Americas product manager Anant Gandhi please contact the
Bridgestone media line at 877-201-2373.
The tips are also available in the attached infographic, or you may download
it at www.BridgestoneAmericasMedia.com.
About Bridgestone Americas, Inc.: Nashville, Tenn.-based Bridgestone Americas,
Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's
largest tire and rubber company. BSAM and its subsidiaries develop,
manufacture and market a wide range of Bridgestone, Firestone and associate
brand tires to address the needs of a broad range of customers, including
consumers, automotive and commercial vehicle original equipment manufacturers,
and those in the agricultural, forestry and mining industries. The companies
are also engaged in retreading operations throughout the Western Hemisphere
and produce air springs, roofing materials, and industrial fibers and
textiles. The BSAM family of companies also operates the world's largest chain
of automotive tire and service centers. Guided by its One Team, One Planet
message, the company is dedicated to achieving a positive environmental impact
in all of the communities it calls home.
SOURCE Bridgestone Canada Inc.
Contact: Media Center 877-201-2373
Image with caption: "DEBUNKING EVERYTHING (YOU THOUGHT YOU KNEW) ABOUT WINTER
DRIVING (CNW Group/Bridgestone Canada Inc.)". Image available at:
Image with caption: "LET'S TALK ABOUT WINTER TIRES (CNW Group/Bridgestone
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-0- Nov/28/2013 12:00 GMT
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