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Bridgestone Debunks Four Winter Driving Myths

                Bridgestone Debunks Four Winter Driving Myths

Tips to help drivers navigate the busiest travel holiday of the season despite
powerful East Coast storm

PR Newswire

NASHVILLE, Tenn., Nov. 27, 2013

NASHVILLE, Tenn., Nov. 27, 2013 /PRNewswire/ --As winter weather pummels the
East Coast in coming days, Anant Gandhi, Bridgestone Americas product manager
and Mark Cox, director of the Bridgestone Winter Driving School are sharing
their expertise to help drivers prepare for the conditions ahead by debunking
four winter driving myths.

(Photo: http://photos.prnewswire.com/prnh/20131127/CL24729-INFO )

Myth 1: You don't need winter tires unless it's snowing.

  oA snowplow can't clear the cold. When it comes to winter tires,
    temperature matters. "All tire rubber will begin to stiffen as the weather
    gets colder, but the latest generations of winter tires remain flexible in
    freezing temperatures, maintaining traction and available grip," said
    Anant Gandhi, Bridgestone Americas product manager. "Your tires are the
    one thing between your car and the pavement. As temperatures approach
    freezing, winter tires can provide increased traction, braking and
    handling."

Myth 2: If you have all wheel drive, you're good to go in the snow.

  oFour-wheel drive gets you going by making the most of tire traction, but
    it doesn't improve stopping or cornering. That depends on tire grip. "Lots
    of people who come out to the Bridgestone Winter Driving School think that
    four-wheel drive is all powerful in winter conditions," said Mark Cox,
    director of the Bridgestone Winter Driving School. "It doesn't matter
    whether you have four-wheel drive or two-wheel drive, when it comes to
    stopping it's all about tire grip. That's when winter tires are especially
    important. Installing winter tires on all wheel positions will improve
    surface grip in most winter road conditions."

Myth 3: If you have all-season tires, you may not need to switch to winter
tires.

  oAll-season tires are designed with both winter and summer performance in
    mind, but they do not offer maximum performance in either season. Winter
    tires are designed to remain flexible even at extremely low temperatures.

    "An all-season tire and even an M&S (mud and snow) tire do not provide
    maximum traction in wintery conditions as a true winter tire does," added
    Gandhi. "When you equip your vehicle with winter tires you may be better
    prepared for changing road conditions."

Myth 4: Under-inflate your tires for better traction.

  oNever reduce tire pressures in an attempt to increase traction on snow or
    ice. "Deflating your tires simply doesn't work in this situation. In fact,
    you could end up damaging your tires if you drive on them under-inflated,"
    said Gandhi.

For more information about winter tires, visit www.conquerthecold.com and for
additional tips from the Bridgestone Winter Driving School, visit
www.winterdrive.com.

The tips are also available in the attached infographic, or you may download
it at www.BridgestoneAmericasMedia.com.

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S.
subsidiary of Bridgestone Corporation, the world's largest tire and rubber
company. BSAM and its subsidiaries develop, manufacture and market a wide
range of Bridgestone, Firestone and associate brand tires to address the needs
of a broad range of customers, including consumers, automotive and commercial
vehicle original equipment manufacturers, and those in the agricultural,
forestry and mining industries. The companies are also engaged in retreading
operations throughout the Western Hemisphere and produce air springs, roofing
materials, and industrial fibers and textiles. The BSAM family of companies
also operates the world's largest chain of automotive tire and service
centers. Guided by its One Team, One Planet message, the company is dedicated
to achieving a positive environmental impact in all of the communities it
calls home.

SOURCE Bridgestone Americas, Inc.

Website: http://www.bridgestonetire.com
Contact: Media Center, 877-201-2373
 
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