Kohl’s is a Top Choice for Black Friday This Year with Fan-Powered Partners Including Jennifer Lopez and ABC at American Music

  Kohl’s is a Top Choice for Black Friday This Year with Fan-Powered Partners
  Including Jennifer Lopez and ABC at American Music Awards

 Program Garners More Than 2 Billion Impressions with Innovative Omni-Channel
                                  Experience

Business Wire

MENOMONEE FALLS, Wis. -- November 27, 2013

On Sunday, Kohl’s Department Stores (NYSE: KSS) launched an unprecedented
partnership bringing together Jennifer Lopez, the ABC Network and American
Music Awards (AMA) to launch the “Get Jennifer There” holiday campaign and
inaugural New Artist of The Year award; An interactive, real-time marketing
campaign which ultimately put the power of choice in America’s hands.

“The level of excitement and engagement exceeded our expectations,” said
Michelle Gass, Kohl’s chief customer officer. “This event was the perfect way
to kick off the biggest retail week of the year, expanding our social
relevance and connection with customers.”

Jennifer’s route to the awards show was left in America’s hands on Sunday
night. After producing seven commercials, only four aired based on how viewers
selected the path she traveled. Giving America even more to engage with,
Kohl’s let consumers choose who would become the New Artist of the Year award
winner.

Here is a look at the success of the campaign:

  *The Kohl’s New Artist if the Year award generated over 1.7 billion
    impressions
  *On the eve of the AMAs, 233 million impressions were generated for Kohl’s
    alone

  *Overall impressions for Kohl’s Black Friday campaigns increased nearly 400
    percent year over year
  *Kohl’s and Jennifer Lopez generated more than 260,000 social media
    mentions on Sunday night alone
  *The final Jennifer Lopez spot that aired received an overwhelming863
    million impressions including all social media conversations

With this level of engagement, it’s clear that when it comes to Black Friday,
there is only one choice everyone is talking about - Kohl’s. To see the replay
of the spots, visitgetjenniferthere.comand for additional information on
Kohl’s Black Friday shopping, visitKohls.com.

About Kohl’s Department Stores

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates 1,158 stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than $231 million
for children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online, visit
www.Kohls.com, join the discussion on Facebook (http://www.facebook.com/Kohls)
or Twitter (http://twitter.com/Kohls) or get inspired on Pinterest
(http://pinterest.com/Kohls) and Instagram (http://instagram.com/Kohls).

Contact:

Kohl’s Department Stores
Molly Verette, 262-703-7008
Molly.Verette@Kohls.com
or
Weber Shandwick Worldwide
Kelly Magnus, 312-988-2215
kmagnus@Webershandwick.com
 
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