BI-LO Offers Quadruple Fuelperks! Savings with Two-Day Offer

  BI-LO Offers Quadruple Fuelperks! Savings with Two-Day Offer

  Customers can earn four times the fuelperks! rewards with the purchase of
                              select gift cards

Business Wire

GREENVILLE, S.C. -- November 27, 2013

BI-LO is helping its customers save money as the holiday shopping season gets
underway. This Thursday (Thanksgiving Day) and Friday only, customers can earn
up to four times the amount of fuelperks! rewards. This means quadruple the
amount of savings for customers. For every $50 they spend on select gift cards
when they use their BI-LO BONUSCARD, they will receive 20 cents off per gallon
of gas.

“Saving money is important to everyone during the holidays, and this gives
customers the opportunity to purchase a thoughtful gift while saving money in
our stores and at the gas pump,” said Mary Kellmanson, BI-LO’s senior vice
president of marketing. “Everybody knows gift cards make popular gifts. Savvy
shoppers also buy gift cards and use them for their holiday shopping on Black
Friday or to keep on hand for gift shopping throughout the year.”

Kellmanson noted that a customer could spend $200 on gift cards and earn 80
cents per gallon savings at the pump, which could equal as much as $16 off a
fill-up.

Customers can choose from a huge selection of gift cards, including: JCPenney,
Sports Authority, Michaels, Cracker Barrel, Regal Entertainment Group and
more. There’s no limit to how much customers can save. This offer is not valid
on Visa, American Express, MasterCard or BI-LO gift card purchases. Certain
terms and conditions apply, see store for details.

Additionally, from Nov. 30 to Dec. 24, BI-LO is offering customers double
fuelperks! rewards when they purchase these select gift cards with their BI-LO
BONUSCARD. Instead of just earning 5 cents per gallon for every $50 they
spend, customers will receive 10 cents off per gallon of gas.

BI-LO’s everyday fuelperks! reward program allows customers to save 5 cents
per gallon for every $50 spent when they use their BI-LO BONUSCARD. Customers
also have the ability to earn bonus rewards to amass further savings by
purchasing designated items that have automatic rewards ranging from 5 to 25
cents.

About Bi-Lo Holdings

Bi-Lo Holdings, LLC, the parent company of BI-LO and Winn-Dixie grocery
stores, is the ninth-largest conventional supermarket chain in the United
States based on net sales. The company employs nearly 60,000 associates who
serve customers in 686 grocery stores and 482 in-store pharmacies throughout
the eight southeastern states of Alabama, Florida, Georgia, Louisiana,
Mississippi, North Carolina, South Carolina and Tennessee. BI-LO and
Winn-Dixie are well-known and well-respected regional brands with deep
heritages, strong neighborhood ties, proud histories of giving back, talented
and loyal associates, and strong commitments to providing the best possible
quality and value to customers. For more information, please visit
www.bi-lo.com and www.winn-dixie.com.

Forward-Looking Statements for Bi-Lo Holdings

This press release includes forward-looking statements about future events,
which involve risks and uncertainties. Generally, the words “believe,”
“expect,” “intend,” “estimate,” “anticipate,” “project,” “will,” “could,”
“may,” “plan,” “potential,” “likely,” “goal,” “target,” “objective,”
“outlook,” “seek” and similar expressions identify forward-looking statements,
which generally are not historical in nature.

Forward-looking statements reflect our current expectations, based on
currently available information, and are not guarantees of performance.
Although we believe that the expectations reflected in such forward-looking
statements are based on reasonable assumptions, these expectations could prove
inaccurate as such statements involve risks and uncertainties, many of which
are beyond our ability to control or predict. Should one or more of these
risks or uncertainties, or other risks or uncertainties not currently known to
us or that we currently deem to be immaterial, materialize, or should
underlying assumptions prove incorrect, actual results may vary materially
from those anticipated, estimated or projected. For these reasons, we caution
you against relying on forward-looking statements, which speak only as of the
date on which they are made. Except as may be required by applicable law, we
undertake no obligation to update any forward-looking statements to reflect
events or circumstances after the date on which they are made or to reflect
the occurrence of unanticipated events.

Contact:

St. John & Partners
Kelly Bell, 904-370-5058
kellybell@sjp.com
 
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