Partnership also makes BMW Canada Official Helmet provider of Canada's
RICHMOND HILL, ON, Nov. 27, 2013 /CNW/ - BMW Canada is pleased to announce a
partnership with Bobsleigh Canada Skeleton; the three-year partnership will
provide vehicles and financial assistance in continued support of high
performance Bobsleigh and Skeleton programs. Through innovation, power and
precision, BMW Canada is committed to being number one and it is these shared
values with Bobsleigh Canada Skeleton that makes for a fitting partnership.
BMW Canada is also proud to be the Official Helmet Provider of the Canadian
Bobsleigh Team. The Men's and Women's bobsleigh athletes will be outfitted
with premium, high-performance BMW helmets to better equip each athlete in
their drive for success.
"BMW Canada is pleased to partner with Bobsleigh Canada Skeleton and its
athletes in our continued support of amateur sport on a national level." said
Eduardo Villaverde, President and CEO of BMW Group Canada. "Bobsleigh Canada
Skeleton is an organization that identifies with core values of the BMW brand
and we look forward to supporting their athletes in the quest for gold at the
2014 Sochi Olympic Games."
"Power. Speed. Performance. Excellence. The synergies between Bobsleigh Canada
Skeleton and BMW made this match inevitable," said Don Wilson, chief executive
officer, Bobsleigh Canada Skeleton. "Our team is proud to welcome BMW Canada.
Our past success proves that we will deliver significant return on its
investment in our journey to the podium. We look forward to having them with
us on the road to Sochi."
"On behalf of my teammates, we are thrilled to have BMW Canada on our team,
and hope to make them proud this winter through our performance." said Lyndon
Rush, member of the Canadian Bobsleigh Team.
"With BMW Canada at our side, I know we will find the fast lane to the
international podium together." said Sarah Reid, member of the Canadian
BMW Canada's approach to supporting amateur athletics began with a four year
agreement as a National Partner and Official Vehicle of the Canadian Olympic
Team. BMW Canada also provides support to individual athletes through Team
BMW, a dynamic roster of high performance Canadian Olympians and hopefuls who
are eager to represent Canada on the podium.
Canada's bobsleigh and skeleton athletes will be on display at the World Cup
in Calgary, November 29-30, 2013. For more information on BMW Canada's
partnership with Bobsleigh Canada Skeleton, please visit http://www.bmw.ca/bcs
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW luxury
performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.
BMW Group Financial Services Canada is a division of BMW Group Canada and
offers retail financing and leasing programs and protection products on new
and pre-owned BMW and MINI automobiles, as well as retail financing for new
and pre-owned BMW Motorcycles. A total network of 44 BMW automobile retail
centres, 20 BMW motorcycle retailers, and 29 MINI retailers represents the BMW
Group across the country.
SOURCE BMW Canada Inc.
Frank Strebe, Director, Corporate Communications BMW Group Canada 905-428-5005
Kyle Denton, Corporate Communications BMW Group Canada 905-428-5036
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CO: BMW Canada Inc.
NI: AUT VNT
-0- Nov/27/2013 18:00 GMT
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