Men with Mo's are More Adventurous Lovers, New Durex Survey Reveals
Men put down the razor as over a third of women reveal their mustache sporting
beau is a bedroom explorer
NEW YORK, Nov. 27, 2013
NEW YORK, Nov. 27, 2013 /PRNewswire/ -- 'To shave or not to shave' is not
usually a question considered by men partaking in Movember where they happily
rid themselves of the facial hair they have been taming all month long. But
this year, with 45 percent of women claiming^1 to have had better sex with
their partner whilst he had new facial hair, men around the country might
bring a different look to the bedroom more often. The national survey findings
were revealed today by Durex, a global sexual wellbeing brand trusted by
millions of consumers all over the world.
Movember sees millions of men globally let loose with their facial hair to
raise awareness for prostate and testicular cancer, which seems to have
influenced a let loose approach in the bedroom too, with 27 percent of women
stating their partner is more adventurous with his mustache. "When my husband
grew a new style of mustache, it made trying new things in bed exciting,"
revealed Crowdtap member and survey respondent Delia. "It was sexy, alluring
and at the same time I think I felt adventurous – like I had a whole different
man. I think his mustache makes him feel masculine."
"We are delighted that even a simple change such as a new mustache inspired
partners to explore in their intimate relationships and get closer– all while
supporting a great cause," said Aurore Trepo, Marketing Director, Durex USA.
"We hope even after Movember, couples around the country keep this adventurous
mindset and find playful ways to bring their pleasure to the next level."
Durex's mission is to inspire couples to 'sexplore together' and get closer
than ever before. Through its extensive line of condoms, lubricants and
personal massagers, as well as lots of advice and tips, Durex aspires to make
American bedrooms hotter than ever. Durex also supports and shares Movember's
vision to have an everlasting impact on men's health and wellbeing.
So the answer guys? It's surprisingly clear: To ignite some fun in the bedroom
with the one you love, try something new like growing a 'stache and supporting
a good cause.
To donate to the RB Moustachios Movember Team, please go here. For more
information and sex tips visit the Durex website at http://www.durexusa.com/
or visit the Facebook page at www.facebook.com/durexUSA.
^1Survey was conducted via CrowdTap among a sample size of 1,000 female
respondents, age 21+. Survey was conducted betweenNovember 11 – 19, 2013.
CrowdTap is the network for Brand Influencer Communities and allows marketers
to easily collaborate, mobilize and market with their targeted brand crowd of
influential consumers. For more survey results, please contact Porter Novelli.
Durex® is a global leading sexual wellbeing brand worldwide. The brand not
only produces condoms which exceeds global testing standards, but also offers
lubricants and personal massagers. With over 80 years of experience in the
bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is
why Durex will never stop innovating with new products that enhance the sexual
experience, helping couples get closer and go further together.
For more information, go to www.Durexusa.com.
RB is a global consumer goods leader in health, hygiene and home.
With a purpose of delivering innovative solutions for healthier lives and
happier homes, RB is in the top 25 of companies listed on the London Stock
Exchange. Today it is the global No 1 or No 2 in the majority of its
fast-growing categories, driven by an exceptional rate of innovation. Its
health, hygiene and home portfolio is led by 19 global Powerbrands including
Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil,
Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Air Wick, and
French's. RB has close to half of its revenues coming from it 2 emerging
market Areas and just over half from its developed market Area. Over 70% of
core revenues come from the health and hygiene categories of the portfolio.
RB people and its culture are at the heart of the company's success. They have
an intense drive for achievement and a desire to outperform wherever they
focus, including in sustainability where the company has reduced its carbon
footprint by 20% in 5 years and is now targeting to deliver a 1/3 reduction in
water impact, 1/3 further reduction in carbon and to have 1/3 of its net
revenue coming from more sustainable products by 2020. It is also the Save the
Children charity's largest FMCG global partner, with a new partnership vision
to radically reduce the world's second biggest killer of under-fives,
diarrhea. RB has been recognized as a sustainability leader in the CDP Global
500 Carbon Performance Leadership Index and received a 2013 Sector Mover
Sustainability Award in the 10th Sustainability Yearbook.
The company has operations in over 60 countries, with headquarters in the UK,
Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company
employs approximately 36,000 people worldwide.
For more information visit www.rb.com.
T +1 212.601.8163
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