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ADDING VIDEO LINK Nintendo & Southwest Airlines Bring Friends, Families and Fun Together for the Holidays

  ADDING VIDEO LINK Nintendo & Southwest Airlines Bring Friends, Families and
  Fun Together for the Holidays

           Mario Surprises Entire Flight with Free Wii U Consoles;
       Wii U Gaming Lounges Unveiled in Six Southwest Airlines Airports

Business Wire

REDMOND, Wash. -- November 27, 2013

Watch a video of the Southwest Airlines Wii U console giveaway at
http://youtu.be/oxpOWk6MkFE.

In this photo provided by Nintendo of America, passengers on Southwest
Airlines flight 1883 from New ...

In this photo provided by Nintendo of America, passengers on Southwest
Airlines flight 1883 from New Orleans to Dallas Love Field celebrate after
learning that the entire flight will receive free Wii U systems on Nov. 26,
2013. Nintendo is partnering with Southwest Airlines to bring Wii U,
Nintendo's newest home console, to terminals across the country to delight
holiday travelers with family-friendly games. (Photo: Business Wire)

Nintendo and Southwest Airlines^® surprised a full flight today, giving every
single Customer on board a free Wii U console. More than 100 passengers on
flight 1883 from New Orleans to Dallas Love Field received Nintendo’s HD video
game system after they were greeted upon arrival by Mario himself. Mario
surprised the Customers with a special announcement during the flight, and
Nintendo and Southwest Airlines representatives were on board to share in the
fun.

The surprise kicked off a larger partnership between Nintendo and Southwest
that will bring big smiles to thousands of travelers through the fun and
interactive entertainment of Nintendo video game systems and games during this
busy holiday season. As the official video game partner of Southwest Airlines,
Nintendo is setting up Wii U Gaming Lounges in some of Southwest’s most
heavily trafficked airports between now and Dec. 22. Passengers can pass the
time before boarding by playing Super Mario 3D World and other newly released
games, if their travels take them through the following airports: Dallas Love
Field, Chicago (Midway), Denver, Atlanta, Tampa Bay and St. Louis. Up to four
players can join the fun at each game kiosk for free.

“No one is better than Nintendo and Southwest Airlines at bringing friends,
families and fun together,” said Scott Moffitt, Nintendo of America’s
executive vice president of Sales & Marketing. “As Southwest’s video game
partner, our aim is to bring smiles to travelers and Southwest Employees
through the fun of Nintendo video games.”

“Southwest Airlines continues to look for ways to have fun with our Customers
and partnering with Nintendo will do just that,” said Kevin Krone, Southwest
Airlines Chief Marketing Officer. “Much like Southwest, Nintendo delivers
enjoyment and passion and we look forward to bringing the fun to our Customers
nationwide.”

Consumers nationwide can also join the fun. Between now and Dec. 25, visitors
to http://www.southwest.com/nintendo can enter for a chance to win one of 30
prize packages containing a pair of Southwest Airlines roundtrip tickets and
one Wii U system. A new winner will be selected every day. Visit the website
for full rules and details.

The Wii U console brings the innovation of a second screen to the world of
video games, thanks to the touch-screen capabilities of the Wii U GamePad
controller. It plays the latest HD games from Nintendo, and includes social
interaction via Nintendo’s Miiverse. It also plays the full library of Wii
games and is compatible with accessories like the Wii Remote and Wii Balance
Board.

With a variety of home consoles and hand-held systems offered at various price
points and a lineup of great games featuring classic characters that can’t be
played anywhere else, Nintendo offers travelers the best entertainment options
to deliver smiles for the holiday season and beyond.

Remember that Wii U features parental controls that let adults manage the
content their children can access. For more information about this and other
features, visit http://www.nintendo.com/wiiu.

About Nintendo: The worldwide pioneer in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets
hardware and software for its Wii U^™ and Wii^™ home consoles, and Nintendo
3DS^™ and Nintendo DS^™ families of portable systems. Since 1983, when it
launched the Nintendo Entertainment System^™, Nintendo has sold more than 4.1
billion video games and more than 659 million hardware units globally,
including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as
well as the Game Boy^™, Game Boy Advance, Nintendo DS, Nintendo DSi^™ and
Nintendo DSi XL^™, Super NES^™, Nintendo 64^™, Nintendo GameCube^™ and Wii
systems. It has also created industry icons that have become well-known,
household names such as Mario^™, Donkey Kong^™, Metroid^™, Zelda^™ and
Pokémon^™. A wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo’s operations in the
Western Hemisphere. For more information about Nintendo, please visit the
company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at
http://press.nintendo.com, a password-protected site. To obtain a login,
please contact Deanna Avila at 213-438-8742 or davila@golinharris.com. Users
can receive instant Nintendo information by subscribing to the site’s RSS
feed.

About Southwest Airlines Co.:  In its 43^rd year of service, Dallas-based
Southwest Airlines (NYSE: LUV) continues to differentiate itself from other
carriers with exemplary Customer Service delivered by more than 45,000
Employees to more than 100 million Customers annually. Southwest is the
nation’s largest carrier in terms of originating domestic passengers boarded,
and including wholly-owned subsidiary, AirTran Airways, operates the largest
fleet of Boeing aircraft in the world to serve 96 destinations in 41 states,
the District of Columbia, the Commonwealth of Puerto Rico, and five
near-international countries. Southwest is one of the most honored airlines in
the world, known for its triple bottom line approach that takes into account
the carrier’s performance and productivity, the importance of its People and
the communities it serves, and its commitment to efficiency and the planet.
The 2012 Southwest Airlines One Report^™ can be found at
southwest.com/citizenship.

Southwest Airlines

From its first flights on June 18, 1971, Southwest Airlines launched an era of
unprecedented affordability in air travel quantified by the U.S. Department of
Transportation as “The Southwest Effect,” a lowering of fares and increase in
passenger traffic wherever the carrier serves. On every flight, Southwest
offers Customers the first two pieces of checked luggage (weight and size
limitations apply) and all ticket changes without additional fees. Southwest’s
all Boeing fleet consistently offers leather seating and the comfort of
full-size cabins, many of which are equipped with satellite-based WiFi
connectivity and a new, sustainable cabin interior. With 40 consecutive years
of profitability, the People of Southwest operate nearly than 3,200 flights a
day and serve communities around 89 airports in Southwest’s network of
domestic destinations. Southwest Airlines’ frequent flights and low fares are
available only at southwest.com.

AirTran Airways

AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers
coast-to-coast and near-international service with nearly 500 flights a day to
44 destinations. The carrier’s high-quality product includes assigned seating
and Business Class. As Southwest continues to integrate AirTran’s People,
places, and planes into Southwest Airlines, Customers of both carriers may
book flights at airtran.com and exchange earned loyalty points between both
AirTran’s A+ Rewards^® and Southwest’s Rapid Rewards^® for reward travel on
either airline.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131126006096/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50758699&lang=en

Contact:

GOLIN HARRIS
Kristie Tomkins
213-438-8830
ktomkins@golinharris.com
or
Southwest Airlines Media
214-792-4847
swamedia@wnco.com
 
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