RadioShack Brings an Additional Concept Store to Manhattan

          RadioShack Brings an Additional Concept Store to Manhattan

Newly Remodeled Store Opens Today, Featuring Top Brands and Interactive

PR Newswire

FORT WORTH, Texas, Nov. 26, 2013

FORT WORTH, Texas, Nov. 26, 2013 /PRNewswire/ -- RadioShack will open its
newest Manhattan location, as a concept store today, Nov. 26 at 9 a.m. just in
time for the busy holiday season. This location will be the fourth concept
store in Manhattan – where the first concept store debuted in July at 2268
Broadway. The new store can be found near Greenwich Village at 340 First Ave.


All concept stores in the company's portfolio feature an upgraded shopping
experience, which showcases the company's new look, and incorporates
interactive areas designed to help shoppers improve their technology profile.
Some features include:

  oA speaker wall where customers can shop and compare 13 different speakers
    using music installed on in-store tablets;
  oInteractive displays that enable shoppers to find and compare products,
    including headphone demo stations where they can listen to leading brands
    like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; a remote control (RC)
    toy exploration center; and a GoPro camera display demonstrating the
    capabilities of several models of GoPro cameras;
  oTechnology that makes shopping interesting and playful, like touchscreens
    and apps that help shoppers understand the benefits of products; 
  oNewly configured displays highlighting in-demand brands like Apple, HTC
    and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon;
  oHelpful, informative RadioShack staff who can answer shoppers' questions
    about hundreds of products and services, and direct customers to the
    items that meet their specific needs; and
  oA Do-It-Yourself area where consumers can plan projects.

RadioShack is opening a select number of these highly experiential stores in
neighborhoods throughout the nation. This Manhattan location is one of more
than a dozen concept stores to open since the company began converting to such
stores. These new stores reflect the company's strides toward reinvigorating
its stores, revamping its product assortment and repositioning the brand. By
the end of 2013, RadioShack will have more than 100 concept and brand
statement stores open and will have made improvements to nearly all 4,300
stores throughout the nation.

Neighbors are invited to come see the newer, brighter RadioShack and take
advantage of Black Friday deals on top brands such as Kindle, Beats by Dr.
Dre, SOL REPUBLIC and Samsung. RadioShack will give shoppers a chance to shop
online Thanksgiving night to grab deals while most retail locations will open
at 8 a.m. on Black Friday. Also, shop online or stop by your local store to
receive $10 back for every $50 you spend.

About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes approximately
4,300 company-operated stores in the United States, over 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets
worldwide.For more information on RadioShack Corporation, please visit; to purchase items online, please RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-3300,

SOURCE RadioShack Corporation

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