USANA Becomes Member Of U.K. Direct Selling Association
SALT LAKE CITY, Nov. 26, 2013
SALT LAKE CITY, Nov. 26, 2013 /PRNewswire/ -- USANA Health Sciences Inc.
(NYSE: USNA) announced today it has acquired full membership in the U.K.
Direct Selling Association . The DSA represents the interests of businesses
engaged in direct sales of consumer goods and is committed to guiding the
direct selling industry.
(Logo: http://photos.prnewswire.com/prnh/20120807/LA53885LOGO )
"The membership process required by the U.K. DSA is one of the most
challenging vetting processes of any country-specific DSA I have ever
encountered," says Kevin McMurray, USANA's deputy general counsel of
international markets. "It's not surprising they carry a very high degree of
credibility in the direct selling industry."
The U.K. DSA carefully reviews every facet of each direct selling company's
business model, including completing a thorough review of the company's
business documentation, online ordering process and online marketing presence
to ensure every element of the business complies with the U.K. laws and
USANA currently has DSA membership status in Australia, Canada, Hong Kong,
Mexico, Malaysia, New Zealand, Singapore, France and the United States.
In 2012, USANA became one of 44 members that joined the DSA's Code of Ethics
Communication initiative, which ensures thatmember companies will not make
any statements or promises that may mislead either consumers or prospective
sales people."The direct selling business model is sometimes
misunderstood," said Dan Macuga , USANA chief communications officer.
"Through our participation in the DSA, we can help educate the public about
direct selling, while holding ourselves and other multi-level marketing
companies accountable to a high operating standard."
About USANA Founded in 1992, USANA Health Sciences (NYSE: USNA) is a
U.S.-based nutritional company that manufactures high-quality supplements and
personal care and energy products in its FDA-registered facility in Salt Lake
City. USANA's products are developed by the company's award-winning team of
scientists andsold directly to Preferred Customers and Associates in 19
international markets.USANA has earned NSF Certified for Sport® certification
for its SportsPak, Essentials™(Chelated Mineral and Mega Antioxidant),
Proflavanol® C100, Active Calcium™, Procosa®and BiOmega™ products. It has
also earned NSF dietary supplement certification for its HealthPak™. Learn
more about USANA ( www.USANA.com ) and the USANA True Health Foundation (
www.USANAfoundation.org /), stay current with the official USANA blog (
www.whatsupUSANA.com ), like us on the USANA Facebook page (
www.facebook.com/USANAhealthsciences ), or follow USANA on Twitter (
Media Contact: Ashley CollinsExecutive Director of PR, Social Media and
CommunicationsUSANA Health Sciences, Inc.+1 (801) 954-7629
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