D3 Introduces Indoor 4mm High Resolution LED Display Solution at EXPRESS Flagship Store in San Francisco's Union Square

   D3 Introduces Indoor 4mm High Resolution LED Display Solution at EXPRESS
                Flagship Store in San Francisco's Union Square

PR Newswire

NEW YORK, Nov. 26, 2013

NEW YORK, Nov. 26, 2013 /PRNewswire/ --D3 LED, LLC (D3), a global technology
company that designs, engineers and manufactures turnkey LED display and
lighting solutions, introduced two custom indoor 4mm high-resolution LED
displays at the opening of a new flagship store in San Francisco's Union
Square for U.S. specialty retail apparel chain EXPRESS Inc. (NYSE: EXPR).

(Photo: http://photos.prnewswire.com/prnh/20131126/NY23674)

Featuring the latest EXPRESS store design, the new 15,726 square foot location
at 301 Geary Street reflects an elevated in-store experience and showcases
elements of refined chic combined with forward-thinking design to create an
individual space and sense of style. Using its new indoor 4mm high-resolution
LED display solution, D3 created two distinct digital canvases for EXPRESS to
present highly stylized brand content and enrich the in-store customer
experience.

D3's massive digital LED column standing more than 13 ft. high welcomes
visitors to EXPRESS Union Square with high-definition content featuring the
brand's four lifestyles. This curved 4mm high-resolution LED column is the
only 4mm LED display in the world having a 36 in. or less convex radius. For
above the store's cash wrap area, D3 designed a stunning 121.52 sq. ft. 4mm
high-resolution LED display to create a branded focal wall visible from any
point on the store's main floor.

Due to the custom nature of the project, EXPRESS was looking for a company
that could not only deliver state-of-the-art display systems, but also act as
a true partner throughout the process. D3's highly skilled project team
participated in a collaborative manner with EXPRESS on several aspects of the
project as a whole and provided insights into the operation and long-term
sustainability of the display program.

"Our vast experience in the retail space was instrumental in bringing this
project to fruition," said Jason Barak, D3 managing partner. "From concept to
design to execution, we could not be more pleased and look forward to working
with the EXPRESS team on future customer engagement projects, said Barak."

With over 600 dual-gender retail stores in the United States, Canada, Latin
America, and the Middle East, EXPRESS is a leading fashion retailer, offering
merchandise appropriate for work, casual and going-out. EXPRESS provides men
and women with unparalleled individual style selections, drawing on over 30
years of the brand's experience as a fashion authority.

D3, a leading authority on the future of retail technologies, works with some
of the world's most influential retail brands including Guess, Aeropostale,
Victoria's Secret, UNIQLO, Walgreens, Disney Store, Quiksilver, and Forever
21. The Company says it will design additional LED display experiences for
another EXPRESS flagship store coming to New York's Times Square in 2014.

About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women's and men's
merchandise, targeting the fashion-forward 20 to 30 year old customer. For
over 30 years, the company has offered a distinct combination of fashion and
quality at an attractive value for multiple lifestyle occasions: casual,
jeans, work, and going out. EXPRESS currently operates more than 600 retail
stores, located primarily in high-traffic shopping malls, lifestyle centers
and street locations in the United States, Canada, Latin America, and the
Middle East. Merchandise is also available on the company e-commerce website,
EXPRESS.com.

About D3 LED, LLC:
D3 is global technology company that designs, engineers and manufactures
turnkey LED (light emitting diode) display and lighting solutions that enhance
destination-based digital media experiences. Headquartered in New York City
and Rancho Cordova, Calif. with international offices located in Australia,
Europe, New Zealand, and the Middle East, D3 has a worldwide project portfolio
and is responsible for building some of today's most iconic LED display
"Spectaculars" in New York City's Times Square. For additional information
visit www.D3LED.com.

SOURCE D3 LED, LLC

Website: http://www.D3LED.com
Contact: Jamie Dunne, 917.727.0795 (o), 973.723.6216 (m), jdunne@D3LED.com
 
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