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Cobra Electronics Wins Silver in Best in Biz Awards 2013


Cobra Electronics Wins Silver in Best in Biz Awards 2013

Cobra iRadar ATOM Detection System Recognized as Best New Version of the Year for Its Advances to the iRadar Family of Radar Detectors

CHICAGO, IL -- (Marketwired) -- 11/25/13 -- Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning automotive, mobile and consumer electronics, today announced it has been named a silver winner for its Cobra iRadar(R) ATOM(TM) in the Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts. Best in Biz Awards 2013 honors were presented in more than 50 categories with more than 500 entries received this year, including a wide array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada.

Based on the award-winning Cobra iRadar(R) system, the iRadar ATOM is one of the smallest and most powerful radar/laser/camera detection systems ever developed. Leveraging advances in system design and component engineering, the Cobra iRadar ATOM packs double the performance in a 35 percent smaller form factor than previous iRadar models. As with all iRadar models, the ATOM connects iPhone and Android devices via Bluetooth(R) to the iRadar Community. When the ATOM pairs to the iRadar app, traffic alerts can be shared in real-time with other iRadar users, including warnings on speed and red light cameras, speed traps, dangerous intersections and live police locations. In addition, when the ATOM detects a radar or laser alert it automatically shares this data with the rest of the iRadar Community and notifies users when entering high-threat areas.

In addition to a wide variety of traffic threat alerts, users can also view live traffic information, automatically save the location where their car is parked and control their music right from the app on their phone. The iRadar Community has nearly one million users with 40,000 user-generated reports daily, making it one of the largest and most active detection communities in the world.

"All of us at Cobra Electronics are proud to be recognized by prominent press and industry analyst judges in the Best in Biz Awards as the Best New Version of the Year for our iRadar ATOM," sai d Sally Washlow, president of Cobra Electronics. "As Cobra is constantly expanding our iRadar technology and model line, we're pleased that the ATOM stands out as a leader by offering extra performance range and added awareness features along with leading design."

Winners of Best in Biz Awards 2013 were determined by an independent panel of 51 judges from top-tier news, business and technology publications, as well as broadcast outlets and analyst firms. For a full list of gold, silver and bronze winners in Best in Biz Awards 2013, visit http://www.bestinbizawards.com/2013-winners.

The Cobra iRadar ATOM is available now at leading retailers including Apple Stores, Amazon, Best Buy, Crutchfield and Cobra.com for a retail price of $199.95. For more information, on the iRadar ATOM and iRadar Community please visit www.cobra.com.

About Cobra Electronics: Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens and Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

About Best in Biz Awards: Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in three separate programs annually: North America, EMEA, and International. Entries are currently being accepted in the third annual Best in Biz Awards 2013 EMEA (Europe, Middle East and Africa) program, until the final entry deadline on January 24, 2014. Any organization from any industry operating in EMEA may enter any of the more than 50 company, department or team, executive and product categories. For more information about the entry process and categories in the EMEA program, please visit: http://emea.bestinbizawards.com.

Media Contacts: Rebecca Kufrin Skyya Communications (952) 746-1309 rebecca.kufrin@skyya.comhttp://skyya.com/

Chris Kooistra Cobra Electronics (773) 972-0691 ckooistra@cobra.com https://www.cobra.com/

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