Cycling Enthusiasts Come Together With ixigo to Celebrate The World Heritage Week

 Cycling Enthusiasts Come Together With ixigo to Celebrate The World Heritage
                                     Week

  PR Newswire

  NEW DELHI, November 25, 2013

NEW DELHI, November 25, 2013 /PRNewswire/ --

ixigo Partners With INTACH Delhi Chapter for the Fourth Edition of mixigo

ixigo.com , India's leading travel planning and search engine, together with
The Indian National Trust for Art and Cultural Heritage (INTACH) Delhi
Chapter, organized a cyclothon under the fourth edition of ixigo's community
initiative - mixigo -on November 24th in Delhi NCR. More than 140 cycling
enthusiasts came together to raise awareness on the preservation of Delhi's
rich cultural and historical heritage to celebrate the World Heritage week
(19th - 25th November), so that the city remains an important tourist
destination for years to come.

 (Logo: http://photos.prnewswire.com/prnh/20130731/630883 )

The event, which drew participation from prominent cycling groups including
the Delhi Cyclists, West Delhi Cyclists and many others, was flagged off at
7:00 am from the Rashtrapati Bhavan. In the first leg, the cyclists touched
important heritage points including India Gate and Qutub Minar. More cyclists
joined the mixigo cyclothon at Qutub Minar and the event concluded at the
Aravalli Biodiversity Park in Gurgaon, covering a total distance of 28.6 kms.
Refreshments for all cyclists and volunteers were sponsored by Squarecoins.
Squarecoins is an innovative mobile based loyalty program available at 50+
cafes/restaurants across Delhi/NCR.

As a precursor to the event, ixigo encouraged participating cyclists to get
their friends to donate generouslyfor the conservation and restoration of
heritage sites in the city. An amount of INR 30,000 was raised, and the
proceeds will be given to INTACH Delhi Chapter.

"mixigo aims to bring travel enthusiasts together and share their views and
experiences. This time, we wanted to take mixigo to the next level by
instilling a sense of responsibility and reconnecting people to the cultural
heritage of the city," said Aloke Bajpai, CEO and Co-founder, ixigo.com. "With
population, traffic and carbon-emissions becoming unmanageable, cycling is
emerging as a popular mode of travel. The cyclothon therefore was an apt fit
for the event. More importantly, partnering with a prominent body like INTACH
Delhi Chapter gave us the opportunity to make a real difference towards
responsible tourism."

"We at INTACH Delhi Chapter are dedicated to preserving, restoring, and
drawing attention to the cultural heritage of Delhi. We are therefore,
extremely glad that ixigo has come forward to support us in this cause. Delhi
has a rich heritage and deserves to be recognized as a UNESCO World Heritage
city.We look forward to a long term association with ixigo," added Swapna
Liddle, Co Convenor, INTACH Delhi Chapter.

mixigo is an initiative by ixigo to get like-minded travel enthusiasts
together to discuss and benefit from each other's experiences and knowledge in
a conducive environment. ixigo plans to take mixigo to travelers across India
and get more travel experts on-board its fast growing community initiative. In
addition to this, thousands of travelers have already contributed photos,
comments, answers and tips to ixigo's trip planner platform . ixigo also has a
travel stories section on its website, where travelers can share insightful
itineraries and read experiences of other travellers.

About ixigo.com

ixigo.com is India's leading travel planning and search website, voted as the
Product of the Year 2013, in the Travel category. Launched in 2007 by IIT,
INSEAD and Amadeus alumni, ixigo.com's vision is to simplify the life of
travelers through innovative travel products for Internet & mobile. The
website searches, aggregates and curates travel information across hundreds of
travel sites and allows travelers to access relevant information on tourist
destinations, places to visit, things to do, modes of transport, driving
directions, hotels, restaurants, weather and more. Today through its various
mobile apps ixigo app, pnr status, road trips, trains, buses, goa travel
guide) and the website ixigo helps approx. 2.5 million travelers every month
to find answers to their travel related queries, gather key information, plan
and travel more.

ixigo.com has launched many industry-first innovations and won several
prestigious awards and recognitions from TiE, NASSCOM, Business Today, Red
Herringand Mint. ixigo.com is an investee company of SAIF Partnersand
MakeMyTrip Limited. For more information, visit www.ixigo.com and keep up with
updates on Facebook at www.facebook.com/ixigo and Twitter at
www.twitter.com/ixigo

About INTACH Delhi Chapter

The chapter has come a long way since its inception in 1984. Over the years,
under the able guidance of its convenors and co-convenors, the chapter has
undertaken several conservation projects and organized activities aimed at
promoting heritage awareness among the public. The Chapter's journey so far
has had its fair share of trials and tribulations presenting the Chapter with
invaluable insights helping it to move closer to its stated goals.

The Delhi Chapter has been actively involved in a variety of projects to
promote the cause of heritage conservation. One of its first achievements has
been the creation of a comprehensive inventory of built heritage in Delhi,
which culminated in the publication of Delhi The Built Heritage: A Listing .
Furthermore, the Chapter, over the years, has made several legal interventions
in the form of Public Interest Litigations (PILs) or campaigns to save
threatened heritage. The Chapter has also undertaken several projects in the
city. These include the projects of St. James Church , State Bank of India in
Chandni Chowk , Lado Sarai Gumti , Sultan Ghari Ruins , Mehrauli
Archaeological Park , Signage all over Delhi , Heritage Buildings Signage in
Chandni Chowk and Mehrauli Archaeological Park Heritage Trail and Signage .

The Chapter draws its strength from its broad based membership. The members
have been responsible in guiding the course of the Chapter and have helped
spread the heritage movement nationwide.

Primary Media Contact: Simran Kodesia, simran@ixigo.com , 91-85-88832406

Contact: PRN