Dollar General and Hostess® Provide a Sweet Deal for Customers

  Dollar General and Hostess® Provide a Sweet Deal for Customers

  Major retailer partners with Hostess’s Sweetest Comeback in the History of
                                    Ever™

Business Wire

GOODLETTSVILLE, Tenn. -- November 25, 2013

Beginning this morning, Dollar General customers and Hostess lovers will
rejoice as the majority of Dollar General’s 11,000 retail locations open with
their shelves just a little sweeter. Today concludes a three-week rollout of
five new Hostess products including eight-count CupCakes, 12-count Ding
Dongs®, 10-count Twinkies®, 12-count Zingers® and 10.5 ounce bags of Hostess
Donettes® Powdered Mini Donuts, all at Dollar General’s everyday low prices.

“Dollar General is excited to welcome Hostess products to store shelves,” said
Dave D’Arezzo, Dollar General’s executive vice president and chief
merchandising officer. “Our consumer feedback showed that our customers love
Hostess products and providing these snacks further demonstrates Dollar
General’s proactive work in delivering products our customers want.”

“Hostess's new distribution strategy has allowed us to significantly expand
our reach and distribute through more channels than ever before,” said Rich
Seban, president of Hostess Brands, LLC. “We are delighted that our iconic
snack cakes will now be available at Dollar General stores throughout the
country.”

For additional information, photographs or items to supplement a story, please
contact the Dollar General Media Relations Department at 1-877-944-DGPR (3477)
or via email at pr@dg.com.

Suggested Social Media Outreach: @DollarGeneral completes rollout of five new
#Hostess products including #Twinkies across nearly 11,000 stores today!

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for nearly 75
years. Dollar General helps shoppers Save time. Save money. Every day!® by
offering products that are frequently used and replenished, such as food,
snacks, health and beauty aids, cleaning supplies, basic apparel, house wares
and seasonal items at low everyday prices in convenient neighborhood
locations. With more than 11,000 stores in 40 states, Dollar General has more
retail locations than any retailer in America. In addition to high quality
private brands, Dollar General sells products from America's most-trusted
manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's,
General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar
General at www.dollargeneral.com.

Contact:

Dollar General Corporation
Crystal Ghassemi, APR, 877-944-3477
Crystal.ghassemi@dg.com
 
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